Imperceptible Protection

Consumers seek products that promise secretive beauty solutions

Implications - With the rise of the natural movement permeating the realm of fashion and beauty, consumers are beginning to opt for discrete solutions to common skincare concerns to appear less concerned with perfection while still satiating their vanity. Products promising strong protection while simultaneously being completely undetectable, fulfill the rising desire to appear genuine and natural while attaining peace of mind.
SCORE: 5.9
This Quarter and Mild Top 5 Examples: 1,455 Total Clicks Jan 16 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Acne Treatment Stickers - Peter Thomas Roth Dots are an Invisible Acne Spot Treatment
SCORE: 6.6
This Year and Warm 662 Clicks Pub: Mar 2, 16
Acne Treatment Stickers
Peter Thomas Roth Dots are an Invisible Acne Spot Treatment
There are a number of acne spot treatments that take the form of serums, oils, gels and blemish concealers, but none of them are quite like the Acne-Clear Invisible Dots by Peter Thomas Roth.... [More]
Invisible Dry Shampoos - L'Oréal Professionnel's Morning After Dust Leaves No Residue After Use
SCORE: 6
This Year and Mild 291 Clicks Pub: Apr 13, 16
Invisible Dry Shampoos
L'Oréal Professionnel's Morning After Dust Leaves No Residue After Use
L’Oreal Professionnel has solved the problem of hair cleaner residue with its invisible dry shampoo product. The brand’s ‘Morning After Dust’ aims to clean and refresh hair&#... [More]
All-Day Protection Toothpastes - Biomin-F Protection Toothpaste Binds to Teeth for Up to 12 Hours
SCORE: 6.7
This Year and Mild 234 Clicks Pub: Apr 19, 16
All-Day Protection Toothpastes
Biomin-F Protection Toothpaste Binds to Teeth for Up to 12 Hours
Ensuring you’re protecting your teeth from the harsh realities of tooth decay is now a little bit easier thanks to Biomin-F protection toothpaste. Developed by researchers at the Queen Mary... [More]
Essential Oil Insect Sprays - Four Elements Makes Insect Spray with Lavender, Lemon and Eucalyptus
SCORE: 4.2
This Year and Mild 163 Clicks Pub: Feb 18, 16
Essential Oil Insect Sprays
Four Elements Makes Insect Spray with Lavender, Lemon and Eucalyptus
While there are plenty of insect sprays that promise powerful chemicals will create invisible barricades to ward off pests, there’s a growing health-conscious consumer segment that’s... [More]
Transparent Spray-On Sunscreens - This Lightweight Sunscreen Protects Against Harmful UV Rays
SCORE: 3.5
This Year and Untested 105 Clicks Pub: Jan 13, 16
Transparent Spray-On Sunscreens
This Lightweight Sunscreen Protects Against Harmful UV Rays
The Transparent Mist from Belo’s Sun Expert line is a lightweight sunscreen that protects against harmful UV rays. One of the problems with liquid sunscreen is that it can leave behind a... [More]