The Upscale 1724 Tonic Water is Designed to Complement Luxury Spirits

By: Laura McQuarrie - Jun 22, 2016
References: 1724tonic & ginfestival
1724 Tonic Water is being introduced to the market as an ultra-premium tonic water that's best paired with high-end spirits. The Tonic Water gets its unique name from the precise location on the Peruvian Inca Trail where the key ingredient in tonic water, quinine, was originally found at 1,724 meters above sea level.

1724's new Tonic Water joins the brand's existing portfolio of three premium vodkas and four premium gins as a perfect companion for gin and tonic or vodka and tonic drinks. A product like this responds to consumers who have become more discerning when it comes to the quality of cocktails, mixers and other drinks.

Like the boom in products like craft beer and artisan water, the introduction of this artisan water captures the spirit of both of these movements.