Immaculate Perfection

Consumers seek to transcend their bodies with products promoting purity

Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat.
SCORE: 6.8
This Year and Warm Top 5 Examples: 4,416 Total Clicks Oct 15 - Jul 16
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Consumer Insight Topics: FashionCosmetics
Odor-Proof Nanofiber Clothing - This Apparel Offers Sustainable Wood-Derived Tencel from Austria
SCORE: 7.3
Hot 1,527 Clicks Pub: Nov 6, 15
Odor-Proof Nanofiber Clothing
This Apparel Offers Sustainable Wood-Derived Tencel from Austria
This line of clothing offers natural and functional fabric for the 21st century. Element Pure baselayers are made with Tencel, a fully biodegradable wood-derived fiber from Austria with the... [More]
Antioxidant Water - Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
SCORE: 6
Warm 1,012 Clicks Pub: Oct 28, 15
Antioxidant Water
Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
This antioxidant water from Bai Brands is purified twice before it is enriched with electrolytes and free radical-fighting antioxidants. Branded as ‘Bai Antiwater,’ the nano-filtered... [More]
Two-Step Toothpaste Systems - The New Crest HD System Strips Plaque and Whitens Teeth
SCORE: 5.3
This Year and Mild 838 Clicks Pub: Mar 10, 16
Two-Step Toothpaste Systems
The New Crest HD System Strips Plaque and Whitens Teeth
For those interested in upgrading their oral care routine, the new Crest HD daily two-step system provides a unique way to keep teeth looking their best. Instead of stopping at brushing, this system... [More]
Smell-Resistant Socks - These Mohair Socks Don't Require as Many Washes
SCORE: 6.5
This Year and Mild 632 Clicks Pub: May 4, 16
Smell-Resistant Socks
These Mohair Socks Don't Require as Many Washes
A couple running a small farm in East Devon recently began selling mohair socks that naturally repel odors. The new socks not only solve the problem of getting an unpleasant whiff each time you take... [More]
Wrinkle-Smoothing Skincare Regimens - The RxGenesys 4-Piece Stem Cell Beauty System is Comprehensive
SCORE: 6.2
This Year and Mild 407 Clicks Pub: May 26, 16
Wrinkle-Smoothing Skincare Regimens
The RxGenesys 4-Piece Stem Cell Beauty System is Comprehensive
Many consumers will mix and match skincare products from different brands to attain the ideal effect, but the RxGenesys 4-Piece Stem Cell Beauty System is focused on uniformity to provide... [More]