Tundra Packaging Shows the Product's Purity with a See-Through Image

By: Amelia Roblin - Apr 3, 2015
References: behance.net & packageinspiration
H2O and glass make the perfect pair; both transparent, water and its vessel express the purity of the liquid contents, which is why the combination is so widely used in aqua packaging around the world. However, there's something about Lauren Radulescu's reusable containers that seem to communicate this message with even more strength than most.

In a market ruled by plastic water bottles with molded shapes for maximum grip, Tundra Water bottles stand out. They embody smooth and straight silhouettes that curve gently up into narrow necks with metal twisting caps. Instead of eye-catching stickers, the labels are executed as subtle white ink printed directly onto the glass. Limited text and no images are present. This beautiful transparent water bottle exemplifies a brilliant way to showcase pure and natural glacial water.