This Animated Drink Can Concept Makes Branding Design More Dynamic

By: Amelia Roblin - Jan 12, 2015
References: behance.net & packagingoftheworld
The really visually stimulating stuff in marketing is typically within domain of sound and video, but this animated drink can concept proposes a way to bring moving images to otherwise static objects. Djordje Djukanovic has designed packaging for Burn Energy Drink that features visuals of a growing flame and tracking text.

Without any batteries necessary, the aluminum can can begin entertaining you with freeze-frame imagery when you simply slide your finger around the rim very slowly. At least four stages are displayed, affording a choppy picture of the licking flames of a fire, and the words "Burn Residency" running along the back side. The black and silvery color scheme keeps the overall design of this animated drink can looking sharp, and keeping you focused on its unique capacity.