Bored & Thirsty Champions Self-Expression & Interactive Packaging
Laura McQuarrie — September 28, 2023 — Lifestyle
References: boredandthirsty & prnewswire
Bored & Thirsty exhibited at the national 7-Eleven-hosted trade event last month and as a new beverage brand, it's on a mission to "redefine how people interact with beverages, art and media." With proprietary alkaline water formulation, a focus on artistic self-expression and interactive packaging, the brand stands apart in the beverage space.
The brand's premium alkaline water is housed in cans that celebrate artists, web3 projects and brands, effectively bringing people together through shared experiences with art. In particular, the pop culture packaging resonates with music festivals and other cultural marketplaces and has the potential to reach consumers of all ages as a refreshing, non-alcoholic offering.
Bored & Thirsty stands out for offering a first-of-its-kind augmented reality can of alkaline water with an original song clip from Snoop Dogg.
The brand's premium alkaline water is housed in cans that celebrate artists, web3 projects and brands, effectively bringing people together through shared experiences with art. In particular, the pop culture packaging resonates with music festivals and other cultural marketplaces and has the potential to reach consumers of all ages as a refreshing, non-alcoholic offering.
Bored & Thirsty stands out for offering a first-of-its-kind augmented reality can of alkaline water with an original song clip from Snoop Dogg.
Trend Themes
1. Artistic Self-expression - Interactive packaging celebrates artists, web3 projects, and brands, creating shared experiences with art.
2. Augmented Reality Integration - First-of-its-kind augmented reality can offers an original song clip from Snoop Dogg, enhancing the consumer experience.
3. Alkaline Water Formulation - Proprietary alkaline water formulation sets the brand apart in the beverage space, providing a unique offering for health-conscious consumers.
Industry Implications
1. Beverage - Bored & Thirsty's interactive packaging and premium alkaline water make it a disruptor in the beverage industry.
2. Art - The brand's focus on artistic self-expression through its packaging creates opportunities for collaboration with artists and the art industry.
3. Music - The augmented reality integration with an original song clip presents opportunities for partnerships with musicians and the music industry.
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