Tonic Room's Web Design Reflects Its Commitment to Organic Methods

By: Vasiliki Marapas - Jan 12, 2015
References: tonicroom.co.nz & hardhatdesign
Creative agency Hardhat Design is behind the website and online store design for 'Tonic Room,' an organic beauty boutique and online apothecary.

Focusing on wellness, natural skincare and alternative health, the Tonic Room required an online presence that was as calm and soothing as its philosophy and practices. The online store, which is part of a larger brand overhaul, reflects the company's emphasis on holistic and organic methods, and was launched to coincide with the re-opening of Tonic Room's clinic and brick-and-mortar store.

Because the minimalist web design follows in the same simplistic style of the physical store, it ensures that the brand identity is cohesive and, moreover, harmonious -- yet another core principal of the company itself.