The 'Starbucks for Life' Game Allows Customers to Win Free Coffee

By: Katherine Pendrill - Aug 12, 2016
References: starbucksforlife & brandeating
Starbucks recently launched a summer edition of its 'Starbucks for Life' game, which gives loyal customers a chance to win free food and drinks everyday for the next 30 years. Designed to be more fun and engaging than the average punch card program, the game gives consumers a new reason to head to Starbucks for their morning coffee.

The latest edition of the Starbucks for Life game runs until September 12th and is open to all Starbucks Loyalty members. To play the game, customers must collect game pieces to add to their digital game board. Customers earn one game piece for each purchase, with a bonus piece awarded for orders totaling $10 or more. The top prizes awarded for the game include Starbucks for life, a year, a month or a week.