Instagrammable Fitness

Socially driven consumers embrace workouts that also offer photo opps

Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations.
SCORE: 8.9
This Quarter and V. Hot Top 5 Examples: 49,962 Total Clicks Apr 15 - Jul 16
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Consumer Insight Topics: MarketingLifestyleSportsHealthUnique
Boutique Boxing Gyms - 'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic
SCORE: 8.1
This Year and Viral 6,093 Clicks Pub: Jan 6, 16
Boutique Boxing Gyms
'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic
Nestled in New York’s Flatiron district is ‘Shadowbox,’ an unorthodox boxing gym that contrasts the brash and grittiness of boxing with a refined and relaxing ambiance. Founder... [More]
Branded Pop-Up Training Facilities - The X by adidas is a Bold Running Experience in London
SCORE: 8.6
This Year and Viral 8,613 Clicks Pub: Feb 22, 16
Branded Pop-Up Training Facilities
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The X by adidas is an enormous one-of-a-kind training facility designed for women currently set up in London’s Victoria Park. Designed to get Londoners excited about the prospect of running,... [More]
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SCORE: 7.1
V. Hot 12,052 Clicks Pub: Apr 23, 15
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
The Library Gym is a highbrow boutique gym in Notting Hill that is transforming the way individuals think about working out. Decorated more like a Soho House outpost than a gym, the stunning space... [More]
Contemporary Boutique Gyms - 1Rebel in London is a Former Office Turned Theatrical Luxury Gym
SCORE: 7.3
V. Hot 14,845 Clicks Pub: Apr 17, 15
Contemporary Boutique Gyms
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Located in London’s St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office... [More]
Floating Fitness Studios - The Nike Crystal Coliseum was a Pop-Up for Training Classes
SCORE: 7.4
V. Hot 8,359 Clicks Pub: Jun 19, 15
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
The first Nike Women’s 15k Race in Toronto, Canada was a huge success, due in large part to the construction of the Nike Crystal Coliseum. This special fitness studio was essentially a... [More]