Fast food chain Chick-Fil-A is offering consumers an exclusive food loyalty program that creates a sense of VIP status for the consumer with invite-only accessibility. Unlike many memberships that consumers can simply apply for to gain access, the Chick-Fil-A is inviting top eaters to access an A-List program with perks such as free meals and even backstage tours to several locations.
The loyalty service is known as the 'A-List' that are invited based on consumption performance. In other words, the eaters that spend the most and frequent Chick-Fil-A locations the most are more likely to be invited to access offers and even getaway trips.
Creating an atmosphere of exclusivity behind a food loyalty program creates insatiable curiosity that prompts eaters to push to achieve new spending heights in order to join.
Exclusive Food Loyalty Programs
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