Co-Branded Auto

Car companies push lifestyle branding through unexpected collaborations

Implications - Efforts to keep consumers -- specifically Millennials -- interested in purchasing vehicles in the face of economic hardship and environmental concerns are beginning to skew toward co-branding. Aligning with brands outside of the auto industry positions a vehicle as less of a rite of passage, and more a piece of a curated lifestyle, proving the power of personal brand.
SCORE: 7
This Quarter and Warm Top 4 Examples: 8,135 Total Clicks Oct 15 - Jul 16
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DEMOGRAPHICS
Retail-Branded Motorbikes - The Ducati Scrambler Was Made In Collaboration With Italia Independent
SCORE: 6.6
This Year and Hot 2,989 Clicks Pub: Dec 9, 15
Retail-Branded Motorbikes
The Ducati Scrambler Was Made In Collaboration With Italia Independent
The Ducati Scrambler is a unique limited edition motorbike that is the result of an intriguing collaboration between retail store chain Italia Independent and motorbike maker Ducati. The Italia... [More]
Co-Branded Couture Scooters - The Vespa 946 Emporio Armani Scooter Celebrates Armani and Piaggio
SCORE: 5.4
This Year and Hot 1,538 Clicks Pub: Oct 30, 15
Co-Branded Couture Scooters
The Vespa 946 Emporio Armani Scooter Celebrates Armani and Piaggio
Celebrating milestones for both brands, Giorgio Armani and Piaggio have teamed together to create the Vespa V46 Emporio Armani Scooter. Created by two iconic Italian labels, this sleek scooter is a... [More]
Co-Branded Car Promotions - Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
SCORE: 7
This Year and Warm 2,901 Clicks Pub: Oct 19, 15
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
The BMW 7 Series car promotions campaign creatively collaborates with the car service, Uber, to provide rides to people in publicly unreleased vehicles. For one day only, Uber users in Chicago, New... [More]
Co-Branded Hypercars - Aston Martin and Red Bull are Making the World's Fastest Production Vehicle
SCORE: 6.1
This Quarter and Warm 707 Clicks Pub: Jul 6, 16
Co-Branded Hypercars
Aston Martin and Red Bull are Making the World's Fastest Production Vehicle
Aston Martin and Red Bull have come together to co-create a car that aims to be the fastest production vehicle in the world. The AM-RB 001 is the new hypercar being developed by Aston Martin, with... [More]