Working with the Italian scooter-maker, Adidas created a few very original looks that infuse Italian chic and athletic apparel together into this stylish Adidas Original Vespa Lookbook.
A rider dressed in the popular three-striped track jacket matched with a sleek European scarf scooting around town on his Vespa shows a unison of vintage, retro and athletic styles. The Adidas Original Vespa Lookbook for Fall/Winter 2010 certainly presents how to look sharp while riding.
Implications - Consumers are looking for an element of style in all of their products. Items that are practical while still being attractive are appealing to those who want to maintain their appearance throughout everything they do.
Stats for Athletic Scooter Ads
Trending: Older & Chilly
Research: 4,915 clicks in 289 w
Interest: 4 minutes
Concept: Adidas Originals Vespa Lookbook
Related: 109 examples / 84 photos
Segment: Neutral, 12-35
Comparison Set: 40 similar articles, including: 46 professional power suits, sleek gray lookbooks, and soaked menswear shoots.
Athletic Scooter Ads
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