Athletic Scooter Ads
A rider dressed in the popular three-striped track jacket matched with a sleek European scarf scooting around town on his Vespa shows a unison of vintage, retro and athletic styles. The Adidas Original Vespa Lookbook for Fall/Winter 2010 certainly presents how to look sharp while riding.
Implications - Consumers are looking for an element of style in all of their products. Items that are practical while still being attractive are appealing to those who want to maintain their appearance throughout everything they do.