The Ducati Scrambler Was Made In Collaboration With Italia Independent

By: Rahul Kalvapalle - Dec 9, 2015
References: ducati & gizmag
The Ducati Scrambler is a unique limited edition motorbike that is the result of an intriguing collaboration between retail store chain Italia Independent and motorbike maker Ducati. The Italia Independent Ducati Scrambler was unveiled at the Art Basel event in Miami.

This motorbike features various cues reminiscent of product offerings at Italia Independent. For example, its leather seat matches the special Ducati Scrambler sunglasses that will be offered at Italia Independent stores. This means you can make the ultimate style statement by rocking the sunglasses while riding the bike.

Only 1,077 units of the Ducati Scrambler will be produced, making this a highly exclusive offering. The bike is an example of how automotive and retail brands can come together to scratch each other's backs and engage customers in new ways.