The GAP Vespa

By: Alex Covert - Published:   Updated: Aug 9 2011 • References: gap & prnewswire
If you love Italian style and American design, you'll want to hold back about $5,999USD to buy the 2007 Limited Edition Vespa LX 50 in a Custom 'Crazy Stripe' Design by Gap. This colorful vroom-machine will be available beginning November 8. Details on how to purchase this bike will be available at http://www.gap.com/vespa. I think this is a fine example of popular companies taking advantage of rising gas prices and influencing the eco-conscience youth.

Implications - And Gap is a company best known for its speciality campaigns and advertising. This is an interesting way to celebrate Gap's legendary crazy stripe, but this unique gift is a way to win the hearts and minds of consumers around the world.

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