Rockstar

From Rocket Ship Segways to Jet Scooters

By: Brian G Randles - Published:   Updated: Jun 16 2011
Segways, scooters and carts are the ultimate in personal transportation. Small, quick and usually not powered by gas, they provide a great way to get around. Also, there is nothing more invigorating than cruising around the city streets in something that could be destroyed with wrong turn down a one-way street. Great fun.

Check out all of the tiny transportation innovations, from rocket ship segways to jet scooters.

Implications - Personalized transportation devices demonstrate how consumers are looking for new ways to garner attention. As many individuals commute through the city by foot or traditional modes of transportation, devices that differ from these norms provide customers with a sense of originality. Companies should consider how their products give customers the satisfaction of uniqueness.