Purposeful Baubles

Charitable jewelry empowers consumers to indulge for a good cause

Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty.
SCORE: 7.1
This Quarter and Warm Top 5 Examples: 5,992 Total Clicks Nov 14 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionJewelry
Hunger-Combating Jewelry - This Charitable Initiative Trades Jewelry for Food
SCORE: 8
This Quarter and Hot 1,123 Clicks Pub: Jul 6, 16
Hunger-Combating Jewelry
This Charitable Initiative Trades Jewelry for Food
A charitable initiative that involves trading in food-shaped jewelry is raising awareness and allowing homeless people to buy food. Art director Micaela Gallina started ‘Foodxury’... [More]
Educational Jewelry Initiatives - Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
SCORE: 7.5
This Quarter and Warm 901 Clicks Pub: Jul 4, 16
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
Luxury jewelry brand Tiffany & Co. is hoping to change the lives of Middle Eastern women with its charitable initiative ‘Keys for a Cause.’ Launched in partnership with Jeddah-based... [More]
Microloan-Funding Necklaces - The Female-Empowering Socially Conscious Accessories Contain Crystals
SCORE: 6.1
Warm 2,747 Clicks Pub: Nov 21, 14
Microloan-Funding Necklaces
The Female-Empowering Socially Conscious Accessories Contain Crystals
If you are looking for socially conscious accessories to give as gifts this holiday season, the LOVE necklace from Bird & Stone is an elegant choice that directly helps women in developing... [More]
LGBT Support Rings - This Ring Was Designed in Response to Homophobia in Romania
SCORE: 6
This Year and Warm 434 Clicks Pub: Jun 28, 16
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
The rights and recognition of the LGBT community are at the forefront of social discussions at this time and these rings were designed to promote the cause and offer LGBT support. In May of this... [More]
Charitable Jewelry Collections - These Louis Vuitton and Unicef Accessories Aim to Make a Difference
SCORE: 5
This Year and Mild 787 Clicks Pub: Jan 22, 16
Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
A recent Louis Vuitton and Unicef jewelry collaboration aims to make a difference by helping children in need. The accessory range consists of a signature ‘Lockit’ pendant and matching... [More]