The LOEWE Ibiza Summer Shop Marries Style and Art Seamlessly

By: Jana Pijak - Jun 10, 2016
References: loewe &
The LOEWE Summer Shop is set to open its doors at the Museum of Contemporary Art of Ibiza (MACE) on June 19th and will remain open until late August. Fusing art and design, the accessory pop-up will feature a limited edition product range including pieces created in collaboration with renowned textile designer John Allen.

In addition to an exclusive collection of handbags, satchels and other leather goods like wallets, the LOEWE Summer Shop will also spotlight signature tapestries by the artist, whose recent partnership with the brand gained mass attention among art fans.

Recognizing the power of experiential marketing, luxury label LOEWE creates an exclusive concept store that will appeal to consumers seeking products that are not only synonymous with quality but also authentic and hard to find.