The Wonky Vegetables Delivery Service Reroutes Unsightly Produce
Katherine Pendrill — March 11, 2016 — Social Good
References: wonkyvegboxes & psfk
'Wonky Vegetables' is a new delivery service that helps reduce food waste by rerouting ugly produce. With supermarkets such as Whole Foods now offering less-than-perfect produce, consumers are becoming more comfortable with buying ugly fruits and vegetables. This service make it easier to enjoy unsightly produce by delivering it directly to your door.
Wonky Vegetables is a delivery service that aims to "normalise the purchase and consumption of Wonky vegetables." Those who sign up for the service will receive weekly vegetable deliveries of seasonal and essential produce. The vegetables delivered are those that were rejected by traditional supermarkets due to their size or appearance. Because the vegetables are not supermarket-quality, they cost far less to purchase.
Wonky Vegetables not only helps consumers enjoy inexpensive produce, but it also sends any extra, still-edible vegetables to charity in order to further reduce food waste.
Wonky Vegetables is a delivery service that aims to "normalise the purchase and consumption of Wonky vegetables." Those who sign up for the service will receive weekly vegetable deliveries of seasonal and essential produce. The vegetables delivered are those that were rejected by traditional supermarkets due to their size or appearance. Because the vegetables are not supermarket-quality, they cost far less to purchase.
Wonky Vegetables not only helps consumers enjoy inexpensive produce, but it also sends any extra, still-edible vegetables to charity in order to further reduce food waste.
Trend Themes
1. Ugly Produce Delivery Services - Delivery services that reroute unsightly produce and reduce food waste by making it easier for consumers to purchase them online.
2. Reducing Food Waste Through Wonky Produce - A trend towards recognizing that ugly produce is still edible and making use of it to reduce food waste through delivery services such as Wonky Vegetables.
3. Direct-to-consumer Fresh Produce - A growing trend towards ordering fresh produce directly from farms or distributors for delivery, thanks in part to services that are making it easier, more convenient and cheaper for consumers to access such produce.
Industry Implications
1. Food Delivery Services - A trend towards food delivery services making it easier for consumers to access fresh, affordable produce while also reducing food waste.
2. Agriculture - An opportunity for farmers to sell more of their produce by partnering with delivery services and offering less-than-perfect vegetables at a reduced price.
3. Grocery Stores - An opportunity for supermarkets to reduce food waste and offer more affordable produce to consumers by partnering with delivery services that specialize in Wonky Vegetables.
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