Consumer Insights

Emerging jewelry opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.2
This Quarter and Hot Top 6 Examples: 19,227 Total Clicks Date Range: Aug 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for jewels that let them express their unique individuality
Implications - Jewelry brands are aiming to enhance their already precious offerings by producing pieces that feel more personalized and speak to the individual sentiments of the wearer. Inspired by the growing desire for customization and individualization, jewelry brands are recognizing consumers as unique individuals and, in the process, fostering intimate relationships and stronger brand loyalty. [More]
Score: 7.1
This Quarter and Warm Top 5 Examples: 5,992 Total Clicks Date Range: Nov 14 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Charitable jewelry empowers consumers to indulge for a good cause
Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty. [More]
Score: 7.9
This Quarter and Warm Top 5 Examples: 13,718 Total Clicks Date Range: Sep 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
Score: 6.8
This Year and Warm Top 6 Examples: 26,879 Total Clicks Date Range: May 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
DIY jewelry shifts toward bold aesthetics as a means for self-expression
Implications - As methods of self expression continue to dominate consumer culture, especially among teens, DIY tactics are following suit with more flamboyant alternatives. Leaving subtlety behind, consumers are opting to create jewelry pieces that focus on eccentric shapes and over-the-top imagery. The use of bold features reflects a shift in maker culture toward more unique aesthetics reflective of individual taste and preferences. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 27,875 Total Clicks Date Range: Jan 15 - Oct 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The 3D-printed phenomenon expands to accessories for heightened customization
Implications - Realizing the growing demand for hyper-customization, brands, like those in the fashion industry, are turning to 3D-printed services to offer consumers more control. Offering buyers digitally curated accessories, brands are not only utilizing 3D-printing technology to surprise and delight consumers, but also seeking to add a level of personalization in a more streamlined way. [More]
Score: 7.1
This Year and Warm Top 6 Examples: 37,734 Total Clicks Date Range: Nov 13 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to wearable gadgets as a form of bonding with their peers
Implications - Moving away from handmade jewelry options, young, tech-savvy consumers are turning to wearable devices as a means of bonding. Allowing consumers to easily connect and communicate with others, these accessories not only facilitate relationships, but also reflect the shift towards a more technologically inclined method of peer-to-peer interaction. [More]
Score: 4.7
Warm Top 5 Examples: 36,144 Total Clicks Date Range: Jun 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking a childhood connection, consumers turn to toy-inspired accessories
Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner. [More]
Trend Hunter Services
Score: 5.4
Warm Top 6 Examples: 49,294 Total Clicks Date Range: Aug 13 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking functionality, consumers turn to jewelry that can change form
Implications - Seeking to acquire multi-functional products without added cost, consumers are turning to more adaptable everyday accessories. Opting for jewelry pieces that can morph and transform into different designs, consumers are able to satiate diverse tastes through a single product. [More]
Score: 2.8
Mild Top 4 Examples: 2,415 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for jewelry-based forms of expression for celebrity praise
Implications - Celebrity culture in recent years has become something of a guilty pleasure for consumers, but a recent surge in pride is shifting fandom from embarrassing to boastful. This shift identifies areas for capitalization as consumers are less concerned about cultural acceptance than previously perceived. [More]
Score: 4.9
Warm Top 5 Examples: 32,113 Total Clicks Date Range: Aug 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Instead of hiding their rebellious nature, consumers wear addictions with pride
Implications - Overworked consumers are becoming more laissez faire about taboo topics as seen with jewelry designs that boast about vices like drugs and alcohol. This acceptance and proliferation of addiction denotes a cultural preference for sincerity and openness, but also one for an edgy aesthetic. [More]