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Score: 6.9
This Year and Warm Top 4 Examples: 22,462 Total Clicks Date Range: Nov 13 - May 15
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Consumers turn to wearable gadgets as a form of bonding with their peers
Implications - Moving away from handmade jewelry options, young, tech-savvy consumers are turning to wearable devices as a means of bonding. Allowing consumers to easily connect and communicate with others, these accessories not only facilitate relationships, but also reflect the shift towards a more technologically inclined method of peer-to-peer interaction. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 19,433 Total Clicks Date Range: Jan 14 - Sep 14
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Seeking a childhood connection, consumers turn to toy-inspired accessories
Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner. [More]
Score: 5.9
Warm Top 4 Examples: 33,899 Total Clicks Date Range: Aug 13 - Aug 14
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Seeking functionality, consumers turn to jewelry that can change form
Implications - Seeking to acquire multi-functional products without added cost, consumers are turning to more adaptable everyday accessories. Opting for jewelry pieces that can morph and transform into different designs, consumers are able to satiate diverse tastes through a single product. [More]
Score: 3.6
Mild Top 4 Examples: 2,157 Total Clicks Date Range: May 14 - Jul 14
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Consumers opt for jewelry-based forms of expression for celebrity praise
Implications - Celebrity culture in recent years has become something of a guilty pleasure for consumers, but a recent surge in pride is shifting fandom from embarrassing to boastful. This shift identifies areas for capitalization as consumers are less concerned about cultural acceptance than previously perceived. [More]
Score: 6.2
Warm Top 4 Examples: 26,960 Total Clicks Date Range: Aug 13 - Jul 14
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Instead of hiding their rebellious nature, consumers wear addictions with pride
Implications - Overworked consumers are becoming more laissez faire about taboo topics as seen with jewelry designs that boast about vices like drugs and alcohol. This acceptance and proliferation of addiction denotes a cultural preference for sincerity and openness, but also one for an edgy aesthetic. [More]
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Score: 6.1
This Year and Warm Top 4 Examples: 34,646 Total Clicks Date Range: Nov 13 - Sep 14
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Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]
Score: 5.3
Mild Top 4 Examples: 18,686 Total Clicks Date Range: Dec 13 - Jun 14
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Holiday-oriented jewelry gets an upscale update
Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way. [More]
Filed in: FashionJewelry
Score: 6.1
Warm Top 4 Examples: 24,185 Total Clicks Date Range: Oct 12 - May 14
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Consumers obsessed with being perceived as outcasts opt for scientific jewelry
Implications - Science -- a vertical shrouded in social awkwardness -- is being accepted by the fashion-forward as an extension of the geek-chic phenomenon. As a molecular aesthetic permeates the jewelry market, consumers become proud to be included in a social group that's on the outskirts of societal acceptance. [More]
Score: 5.4
Warm Top 4 Examples: 65,206 Total Clicks Date Range: May 13 - May 14
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Youths turn to eclectic friendship jewelry to foster personalized connections
Implications - Diverting away from traditionally handmade friendship accessories, youths are turning to eclectic references and humorous shapes to connect with those who can identify such exclusive implications. Referencing everything from food choices to macabre imagery, individuals are able to share their commonalities in obscure interests through items they can showcase on a daily basis. This reflects a shift towards more individualized methods of fostering relationships. [More]
Filed in: FashionJewelry
Score: 6.5
Warm Top 4 Examples: 35,448 Total Clicks Date Range: May 13 - May 14
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Seeking cultural relevancy, consumers turn to pop culture jewelry for status
Implications - As pop culture relevancy expands as online networking and exposure grows, a need to stay in the loop prompts consumers to seek out more functional methods of expression. Blending cultural references with everyday fashion, consumers are turning to trinkets and jewelry to showcase personal admiration, allowing consumers to connect with others through modernly influenced, yet practical day-to-day items. [More]
Filed in: FashionJewelry