Understated Accessory

Jewelry branding takes on a more minimalist form

Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes.
SCORE: 7
This Month and Warm Top 4 Examples: 7,025 Total Clicks Nov 15 - Nov 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingJewelryLuxuryBranding
Understated Fashion Branding - Twice Fashion's Brand Identity and Packaging Embodies Femininity
SCORE: 7.3
This Year and Hot 2,149 Clicks Pub: Jun 13, 16
Understated Fashion Branding
Twice Fashion's Brand Identity and Packaging Embodies Femininity
Twice Fashion’s brand identity is the work of UK-based creative studio Socio Design. Specializing in elegant accessories, the Chinese fashion label stays true to its understated style... [More]
Prismatic Jewelry Packaging - Edinas Paper Installations Embraces the Edginess of Karman Jewelry
SCORE: 6.7
This Year and Warm 2,416 Clicks Pub: May 20, 16
Prismatic Jewelry Packaging
Edinas Paper Installations Embraces the Edginess of Karman Jewelry
Karman Jewelry has released its latest collection called Edge. To better brand the line, the company enlisted the help of Edinas Paper Installations to create packaging that embraces the direction... [More]
Native American-Honoring Branding - Mexican Jewelry Brand 'Caralarga' Acknowledges Multiple Cultures
SCORE: 5.1
Warm 1,599 Clicks Pub: Nov 26, 15
Native American-Honoring Branding
Mexican Jewelry Brand 'Caralarga' Acknowledges Multiple Cultures
It’s difficult to separate a product from culture and make it a standalone item as everything is intermixed with varying degrees of intensity in the consumer goods market, which is... [More]
Monochrome Diamond Packaging - This Packaging Forgoes the Need for Stuffing and Wasted Materials
SCORE: 5.7
This Quarter and Warm 861 Clicks Pub: Oct 7, 16
Monochrome Diamond Packaging
This Packaging Forgoes the Need for Stuffing and Wasted Materials
This diamond packaging was created by the designer Andrew Zo for the brand ‘Developing Diamonds.’ The packaging was designed to hold and mail loose diamonds or diamonds in jewelry... [More]