The 'Gift of Kindness' App Lets Users Donate on Behalf of Others

By: Katherine Pendrill - May 3, 2016
References: facebook &
'Gift of Kindness' is an app that allows users to give virtual gifts of thanks to friends and family while supporting the work of charitable organizations in the process. Perfect for socially conscious consumers, the app provides a unique gift idea for any occasion.

The Gift of Kindness app features a user-friendly interface that allows gift givers to choose a virtual gift from a selection of reputable charities. After purchasing the gift, the sender will receive a tax deductible receipt, while the recipient will receive a personalized text or email notifying them that a donation has been made on their behalf. As a result, the sender is able to give a gift of thanks, while the charity benefits from the monetary donation.

The app ultimately provides a unique alternative to other gift-giving platforms that are focused on the needs of the recipient.