'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto

By: Rebecca Byers - Jun 13, 2016
References: caplex
In order to celebrate the UEFA Euro 2016 championships, adidas Canada has opened an immersive viewing lounge where Toronto fans can watch different matches throughout the tournament. Boasting a luxurious screening room where fans can catch the games and a number of exhibits showcasing the game kits of several adidas-sponsored footballers, the pop-up will remain open for the duration of the Euro 2016 championships and is a great way for the brand to interact directly with consumers.

'The Base' is located in Toronto's Little Italy neighborhood near College and Bathurst and includes in its display the new Mercury Pack cleats. The entire soccer pop-up spans an impressive 2,200-square-feet and is a great place for fans of the sport and brand to kick back and enjoy the tournament.