While "buy one, give one" tees are more popular than ever, the Naked Hippie offers something that strikes a different chord. Rather than focusing on charity-like giving, this innovative social business incorporates microloans into their business model. All of the profits go back to funding microloans for small-scale entrepreneurs in the Majority World. This allows them to create leverage for their business, support their families, and ultimately, build a strong and sustainable local community.
Their organic, recycled fair-trade tees feature positive messaging like '99% OCCUPIED,' 'karma,' 'I am Fair Trade,' 'TNH (The Naked Hippie)' and the Arabic word 'maktub,' as well as images and prints of a globe, an eco-code and leaf. "Organic" means that each t-shirt you buy from the brand offsets 3 gallons of water pollution while at the same time promoting crop rotation.
"The Naked Hippie is a 'purposed brand' of tshirts," writes the company on their website. "A purposed brand is a brand that stands for more than itself. The Naked Hippie is a brand of t-shirts that embodies a clean design concept and supports communities in developing countries by investing in people who run a small businesses to support themselves and their families."
With a focus on microloans and sustainable farming, people, planet and profit play a role in the success of the Naked Hippie.
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