Innocent's Brand Activation Promotes Healthy Drinking Habits

By: Jana Pijak - Jun 16, 2016
References: eventmagazine
Opened last summer in Shoreditch, London, Innocent's coconut water watering hole is a brand activation that was designed to promote healthy drinking habits. While summer is a time synonymous with patios and refreshing cocktails, it can also be a time that many adopt unhealthy eating and drinking habits -- something that the coconut water brand aimed to change.

Building a wellness-themed coconut water bar, Innocent invited visitors to sample naturally sourced and refreshing mocktails -- created by resident chef Anna Jones -- while indulging in beauty services like coconut oil hand massages while listening to live Caribbean music. Each menu item at the pop-up was water-based making it both refreshing and healthy to consume.

In addition to promoting healthy drinking, this pop-up also targeted digital natives with an emoji-powered ordering system that required visitors to caption photos with emojis as a means of selecting their refreshment of choice.