Shoppable Media

Retailers offer purchasing options in entertainment pieces for convenience

Implications - As consumers' schedules become more conflicted and brick and mortar retail engagement decreases, more convenient, addictive ways to shop are needed. Shoppable media elevates the availability of products and increases opportunity for brand interaction in a way that is fast and fun. More importantly, these interactions are organic and un-intrusive; two things especially dear to today's youth generation.
SCORE: 6
This Quarter and Mild Top 6 Examples: 10,847 Total Clicks Dec 14 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Shoppable Construction Barriers - Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
SCORE: 6.8
Hot 6,977 Clicks Pub: Feb 4, 15
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
Usually when space opens up at the mall, a giant billboard printed on the construction barricade announces the incoming store—not so with the Kate Spade New York interactive retail wall.... [More]
Shoppable Athletic Videos - In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
SCORE: 4.6
Mild 1,289 Clicks Pub: Apr 25, 15
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Since video content serves as such a dynamic way to connect with consumers, brands are seeking ways for people to shop a video while they watch. A partnership between Smartzer and Puma brings one of... [More]
Virtual Shopping Displays - eBay's Christmas Displays Let Customers Buy From Real-Life Windows
SCORE: 3.7
Mild 2,073 Clicks Pub: Dec 15, 14
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
These interactive Christmas displays allowed customers to purchase products using their mobile devices. Inspired by the unique way in which Australians celebrate the holidays in the southern... [More]
Social Screenshot Coupons - Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
SCORE: 6.3
This Year and Mild 177 Clicks Pub: Apr 28, 16
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Knowing that Snapchat is one of the fastest growing social platforms, especially for marketing, Brazilian fashion retailer Hering used it as the place to host a Black Friday promotion. The ‘... [More]
Short Shoppable Videos - MikMak Lets Viewers Shop Videos for American Express, GE Content and More
SCORE: 5
This Year and Mild 113 Clicks Pub: Oct 22, 15
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
The newest addition to MikMak’s mobile video shopping network lets users shop videos using a feature called Blank Presents. MikMak first made itself known for an app that produced shoppable... [More]
Shoppable Comedic TV Episodes - Bravo Launched 'The Lookbook' with 'Girlfriends' Guide to Divorce'
SCORE: 2.4
This Year and Untested 218 Clicks Pub: Jan 12, 16
Shoppable Comedic TV Episodes
Bravo Launched 'The Lookbook' with 'Girlfriends' Guide to Divorce'
The Lookbook by Bravo is a social platform that allows viewers to explore and shop looks from some of the network’s shows. Launched in December 2015, the digital destination featured the... [More]