Niche Naturalism

Essential oils move beyond aromatherapy and cosmetics

Implications - Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life.
SCORE: 5.9
This Year and Mild Top 6 Examples: 3,064 Total Clicks Oct 15 - Aug 16
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Consumer Insight Topics: FashionCosmetics
Relaxing Essential Oil Jewelry - These Wooden Necklaces are Infused with Fragrance to Calm the Body
SCORE: 7.7
This Year and Warm 1,682 Clicks Pub: May 3, 16
Relaxing Essential Oil Jewelry
These Wooden Necklaces are Infused with Fragrance to Calm the Body
For consumers seeking a natural way to unwind and destress, these essential oil jewelry pieces offer a subtle way to do so through a scented wearable. The necklaces are designed by Etsy shop owner... [More]
Odor-Extracting Bathroom Scents - The Aesop x A.P.C Post-Poo Drops Leave Behind a Fresh Citrus Aroma
SCORE: 5.6
This Year and Mild 488 Clicks Pub: Jan 18, 16
Odor-Extracting Bathroom Scents
The Aesop x A.P.C Post-Poo Drops Leave Behind a Fresh Citrus Aroma
Skincare brand Aesop recently collaborated with company A.P.C. to release a line of ordor-extracting bathroom scent products to help eliminate the aroma of unwanted stenches. The product, dubbed the... [More]
Calming Essential Oil Mists - MMerci Encore's Invigorating Facial Mist Balances and Brighten's Skin
SCORE: 5.4
This Year and Mild 161 Clicks Pub: Aug 2, 16
Calming Essential Oil Mists
MMerci Encore's Invigorating Facial Mist Balances and Brighten's Skin
Described as a product that “enlivens, tones and calms” one’s skin, MMerci Encore’s essential oil mist is naturally sourced and boasts no harsh or artificial additives. This... [More]
Kid-Friendly Essential Oils - Oilogic Introduces Essential Oils for Kids with 'Bundle of Joy'
SCORE: 4.7
This Year and Mild 230 Clicks Pub: Jun 11, 16
Kid-Friendly Essential Oils
Oilogic Introduces Essential Oils for Kids with 'Bundle of Joy'
These essential oils for kids from Oilogic are specifically designed and branded as ones that are safe to use on babies, toddlers and young kids. The Essential Oil Roll-On Bundle of Joy includes... [More]
Personal Grooming Oils - The Fur Oil is Designed for Use on Pubic Hair
SCORE: 4.5
Untested 243 Clicks Pub: Oct 23, 15
Personal Grooming Oils
The Fur Oil is Designed for Use on Pubic Hair
The Fur grooming oil is a product designed exclusively for managing and improving the look of body hair with a luxurious serum made from all-natural ingredients. This is ideal for consumers looking... [More]
Energy-Boosting Bath Oils - Lulu & Marula's Energizing Cleanser Will Hydrate and Invigorate Skin
SCORE: 5
This Year and Untested 260 Clicks Pub: Aug 2, 16
Energy-Boosting Bath Oils
Lulu & Marula's Energizing Cleanser Will Hydrate and Invigorate Skin
Lulu & Marula’s energizing bath oil hydrates one’s skin while simultaneously invigorating one’s senses. Ideal for morning use, the South African skincare company’s... [More]