Oral Care 2.0

Oral health takes a unique shift into alternative cleaning and whitening formats

Implications - Moving beyond traditional whiting and cleaning solutions, dental brands are adopting unconventional ingredients and formats for heightened appeal. Offering powdered solutions and optimizing ingredients that promote overall bodily health, brands are seeking to not only surprise and delight buyers with new formats, but also offer health solutions that take into account more than just dental hygiene.
SCORE: 4.8
This Year and Mild Top 4 Examples: 769 Total Clicks Jul 16 - Jul 16
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Consumer Insight Topics: LifestyleHealth
All-Natural Vegan Toothpastes - This Vegan Toothpaste is Made from Remineralizing Ingredients
SCORE: 5
This Year and Mild 330 Clicks Pub: Jul 25, 16
All-Natural Vegan Toothpastes
This Vegan Toothpaste is Made from Remineralizing Ingredients
The Etsy shop Native Essence is selling an all-natural toothpaste made from remineralizing ingredients such as calcium and xylitol. In recent years, a growing number of consumers have begun looking... [More]
Baby-Friendly Tooth Wipes - Tooth Tissues are a Gentle and Chemical-free Tooth Cleaner for Babies
SCORE: 5.3
This Year and Mild 168 Clicks Pub: Jul 25, 16
Baby-Friendly Tooth Wipes
Tooth Tissues are a Gentle and Chemical-free Tooth Cleaner for Babies
Tooth Tissues is a baby-friendly oral care brand that specializes in safe and organic tooth wipes. Brushing an infant’s teeth can be a trying affair for parents concerned about fussiness and... [More]
Organic Teeth-Whitening Products - This Product Whitens Teeth Using Charcoal as Its Main Ingredient
SCORE: 5.5
This Year and Mild 198 Clicks Pub: Jul 25, 16
Organic Teeth-Whitening Products
This Product Whitens Teeth Using Charcoal as Its Main Ingredient
This teeth-whitening product markets itself as a natural and organic way to clean and detoxify teeth. Called ‘Tuxedo,’ the product comes in the form of a powder that contains coconut... [More]
Herbal Tooth Powders - Lanlay's Tooth Powder Protects You From Tooth Pain and Weakness
SCORE: 3.2
This Year and Untested 73 Clicks Pub: Jul 25, 16
Herbal Tooth Powders
Lanlay's Tooth Powder Protects You From Tooth Pain and Weakness
Lanlay’s herbal tooth powder is an excellent alternative to the chemical-infused toothpastes currently dominating the oral health market. This product only uses the highest quality natural... [More]