Hybridized Caffeine

Outside categories inspire uniquely specialized coffee combinations

Implications - As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure.
SCORE: 6.4
This Month and Mild Top 6 Examples: 3,813 Total Clicks May 14 - Aug 16
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DEMOGRAPHICS
Carbonated Cold Brew Coffees - This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
SCORE: 7
This Year and Warm 1,134 Clicks Pub: Mar 18, 16
Carbonated Cold Brew Coffees
This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
‘Cafe Racer’ is a Chicago-based roaster that recently launched a line of carbonated cold brew coffees. While there are a wide variety of ready-to-drink coffees on the market, this brand... [More]
Hop-Infused Coffees - This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
SCORE: 6.8
This Year and Warm 1,094 Clicks Pub: Jan 15, 16
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
‘Anchorhead’ is producing a smooth cold brew coffee that is infused with an unexpected ingredient. While most consumers are used to the flavor of hops in their favorite beer, the... [More]
Vegan Nitro Coffees - Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
SCORE: 7.5
This Quarter and Warm 337 Clicks Pub: Jul 15, 16
Vegan Nitro Coffees
Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
Califia Farms already makes several almond milk coffee products that are cold brewed, but its newest offering is a trio of dairy-free Nitro Cold Brew coffee beverages. These nitrogen-infused... [More]
Hybrid Coffee Lemonades - World of Coffee's 'Kaffelemonad' Blends Iced Coffee and Lemon Simple Syrup
SCORE: 3.9
Mild 359 Clicks Pub: Sep 5, 15
Hybrid Coffee Lemonades
World of Coffee's 'Kaffelemonad' Blends Iced Coffee and Lemon Simple Syrup
Whether the Swedish language is familiar or foreign to you, World of Coffee’s ‘Kaffelemonad’ is exactly what it sounds like—iced coffee lemonade. After consuming the unusual... [More]
Green Coffee Brews - These Coffee Drinks Offer a More Subtle Flavor Than Most
SCORE: 4.2
This Month and Untested 56 Clicks Pub: Aug 30, 16
Green Coffee Brews
These Coffee Drinks Offer a More Subtle Flavor Than Most
The ‘Sunup’ green coffee brew is marketed as an alternative for people who don’t enjoy the flavor intensity that most coffees offer. The brand is based in New York City and its... [More]
Scotch-Inspired Coffee Brews - The Sandows Cold Brew Coffee Will Keep You Hooked All Summer
SCORE: 3.2
Untested 833 Clicks Pub: May 23, 14
Scotch-Inspired Coffee Brews
The Sandows Cold Brew Coffee Will Keep You Hooked All Summer
Cold brew coffee has become the new whiskey. Have it on the rocks like you would a single malt or mix it with something to break the taste like you would a strong-flavored scotch. Whatever you do,... [More]