This Iced Coffee Bottle is Cleverly Branded as 'Black Medicine'

By: Laura McQuarrie - Jun 30, 2016
References: blackmedicine & trndmonitor
This iced coffee bottle branded 'Black Medicine' boasts a formula that's unsweetened, 50% stronger than normal coffee with no artificial Ingredients or added dairy. The 11-ounce bottles of iced coffee are not cold-brewed, but processed in a manner that maximizes the flavor, while also decreasing bitterness of the coffee. Black Medicine says "All that we tell people is that we brew it hot, in a pressurized nitrogen atmosphere, in small, carefully controlled batches."

With the rise in health consciousness, medicinal branding has become a popular way to attract attention to food and beverage products that boast properties that are different from others on the market.

Black Medicine is available in three types, including the original pressure-brewed Iced Coffee, as well as an Iced Latte and an Iced Mocha.