Road to Refuge Partnered with Cafes to Spread Awareness About Refugees

By: Laura McQuarrie - Jun 30, 2016
References: roadtorefuge & broadsheet.au
As part of a week-long initiative for Refugee Week in June, Road to Refuge teamed up with cafes across Melbourne in order to spread awareness.

Takeaway coffee cups at cafes were printed with #CoffeeWithLayla, which represents a fictive asylum seeker. The campaign urges coffee drinkers to put themselves in the shoes of a refugee and share images to social media of themselves sharing a #CoffeeWithLayla.

While this is an issue that's frequently covered on the news, adding a stamp to coffee a cup is a way of intervening in a person's daily routine and getting them to think about their day slightly differently, especially in comparison to others who are not so fortunate around the world.