The Little Words Project x Dunkin’ Collection is Coffee-Themed
Michael Hemsworth — September 26, 2023 — Marketing
References: dunkindonuts & qsrmagazine
The Little Words Project x Dunkin’ collection is an upcoming range of bracelets that will provide consumers with a way to show off their pride for the cafe brand. The collaboration includes four bracelets in all that feature the phrases Iced Coffee, Cafecito Time, Eat the Donut and Get Sip Done, which are each made with letter beads for a simple yet stylish touch. The bracelets will be available starting on National Coffee Day (September 29, 2023) starting at 8am EST via the Little Words Project website for $30 each and are all limited-edition to encourage consumers to act fast to pick up their favorite.
Chief Marketing Officer at Dunkin' Jill McVicar Nelson spoke on the Little Words Project x Dunkin’ collection saying, "National Coffee Day is an opportunity to give back to our loyal guests – whether that’s by treating our Dunkin’ Rewards members to a free coffee or by unveiling a unique collaboration. Both Dunkin’ and Little Words Project are committed to bringing joy into people’s lives, making this partnership a natural fit.”
Image Credit: Dunkin'
Chief Marketing Officer at Dunkin' Jill McVicar Nelson spoke on the Little Words Project x Dunkin’ collection saying, "National Coffee Day is an opportunity to give back to our loyal guests – whether that’s by treating our Dunkin’ Rewards members to a free coffee or by unveiling a unique collaboration. Both Dunkin’ and Little Words Project are committed to bringing joy into people’s lives, making this partnership a natural fit.”
Image Credit: Dunkin'
Trend Themes
1. Coffee-themed Bracelets - The Little Words Project x Dunkin’ Collection offers coffee-themed bracelets for consumers to show off their pride for the cafe brand.
2. Limited-edition Collaboration - The limited-edition collaboration between Little Words Project and Dunkin’ encourages consumers to act fast to pick up their favorite bracelets.
3. Letter Bead Accessories - The bracelets in the collection are made with letter beads, adding a simple yet stylish touch to the accessories.
Industry Implications
1. Fashion Accessories - The Little Words Project x Dunkin’ Collection caters to the fashion accessories industry by offering coffee-themed bracelets.
2. Coffee Chain - Dunkin’ collaborates with Little Words Project to expand its brand presence in the coffee chain industry through limited-edition coffee-themed bracelets.
3. E-commerce - The bracelets will be available for purchase on the Little Words Project website, making e-commerce a key industry for the collection.
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