The New Caribou Coolers are Made with Simpler Ingredients

By: Katherine Pendrill - May 4, 2016
References: & brandeating
In response to the growing demand for food products made from natural ingredients, Caribou Coffee has reworked its Caribou Coolers so that they are now made with simpler ingredients.

In order to make the drinks more appealing to health-conscious consumers, Caribou Coffee has reworked the recipe for its blended iced coffee drinks. Instead of using a variety of complex, artificial ingredients, the company now uses "real, simple ingredients" to make its Caribou Coolers. For instance, the company is now using real caramel and vanilla instead of artificial caramel and vanilla flavors. The chain has also added three delicious new flavors to celebrate the move towards simpler ingredients.

The revamped Caribou Coolers demonstrate that brands are attuned to the rise of 'clean eating' and the growing skepticism of long ingredient lists.