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Cruelty-Free Protein

Health-focused consumers get protein without guilt from plant-based products

Implications - As consumers become better informed about where their food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds.
Workshop Question - How can your brand take clues from culinary shifts in plant-based ingredients to become more environmentally responsible?
Trend Themes
1. Plant-based Protein - Consumers are seeking cruelty-free sources of protein in the health and wellness industry.
2. Protein Enriched Beverages - Athletes and fitness enthusiasts can up their protein intake, without consuming unhealthy ingredients in the process.
3. Gluten-free Protein Substitutes - Health-conscious consumers who are seeking out flavorful substitutes are turning to simple, all-natural one-ingredient replacements.
Industry Implications
1. Food & Beverage - Innovation in the food and beverage industry is providing health-minded individuals with cruelty-free sources of protein.
2. Fitness - Athletes and fitness enthusiasts have access to protein-enriched beverages which support muscle growth and recovery.
3. Health & Wellness - Consumers are searching for gluten-free protein-rich foods to support healthy lifestyles.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
145,285 Total Clicks
Date Range:
Nov 14 — Jul 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Protein Water Beverages
Protein Water Beverages
For Goodness Shake's Water is Packed with 20 Grams of Protein
Beverages that are used to deliver protein are typically aimed at a very specific type of consumer—but For Goodness Shakes’ new Protein Water appeals to more than just people who are... MORE
Plant-Based Protein Drinks
Plant-Based Protein Drinks
The Botain Protein Drink is a Delicious Vegetarian Alternative
When a person decides to adopt a vegetarian lifestyle, it becomes even more important to consume all the necessary vitamins and nutrients to feel the true benefits of such a choice; enter the Botan... MORE
Protein-Enriched Waters
Protein-Enriched Waters
The 'ON Protein Water' Range Supports Muscle Growth and Recovery
‘Optimum Nutrition’ recently expanded its existing line of products with a protein-enriched drink called ‘ON Protein Water.’ While there are a wide variety of products... MORE
Plant-Based Protein Supplements
Plant-Based Protein Supplements
These Spirulina Granules are an Easy Way to Up Your Protein Intake
‘Organic Burst’ has produced a protein supplement made from plant-based spirulina granules. Spirulina is a microscopic plant that has been used for centuries as a natural source of... MORE
Yoga Protein Powders
Yoga Protein Powders
Zen-tein is a Healthy Protein Powder Designed to Fit a Yogic Diet
There are a range of protein powders on the market that are formulated to support specific physical activities, but Zen-tein is a healthy protein powder that’s been designed with the yogic... MORE
Protein-Rich Chickpea Crumbs
Protein-Rich Chickpea Crumbs
Watusee Foods' Gluten-Free Breadcrumbs are an Alternative to Panko
Although there are many gluten-free breadcrumb products on the market that can be used as satisfying alternatives to Panko crumbs, Watusee Foods makes a protein-rich alternative with a base of... MORE

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Female-Targeted Protein Powders
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Sweet Fiber Supplements
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Deceptive Beverage Supplements
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Greek Yogurt Drinks
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This Powerful Yogurt Drink is Made with a Greek Yogurt Base
Enriched Coconut Waters
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Naturally Sweetened Smoothies
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