The New YouTube Store in London is a Physical Place to Buy YouTuber Merch

By: Alyson Wyers - Aug 22, 2016
References: uk.businessinsider & techcrunch
In addition to pre-roll ads and banners, there are many ways to monetize online video, which now includes a YouTube store. The Creator Store is located at the video platform's London headquarters on the ground floor of the 11 storey YouTube office near King's Cross.

In recent years YouTube stars such as Zoella and Tanya Burr have released books and beauty lines as a result from their success. Similar products will be available for sale at the YouTube store, as well as merchandise like mugs and t-shirts. Profits from the Creator Store will go to the content creators.

Beyond retail purposes, the space gives these Internet celebrities a location for book signings, product releases and other promotional events. A coffee bar is on the premise with "a community accessible gathering spot for the public where people can gaze admiringly at YouTubbers." It also offers YouTubers to film and edit videos.