Lifestyle Refreshment

Brewed beverages become increasingly tailored to specific consumer needs

Implications - Already internalized as a daily ritual, coffee and tea beverages are increasingly being adapted to meet shifting consumer demands, helping brands become further ingrained in a consumer's lifestyle. Coffee and tea producers are tailoring their refreshing brews to support specific consumer needs and goals, aligning themselves to the humanization of brands movement by demonstrating care for the well-being of consumers.
SCORE: 6.9
This Quarter and Warm Top 6 Examples: 5,884 Total Clicks Jun 15 - Jul 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealth
Probiotic Coffee Beverages - This 'Jus by Julie' Drink Combines Coffee and Probiotics
SCORE: 7.7
This Year and Hot 1,426 Clicks Pub: Feb 6, 16
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Rather than having to consume coffee and probiotics separately, this Jùs by Julie product preemptively combines both. For the creation of this cold brew coffee product, Jùs by Julie teamed up with... [More]
Protein-Infused Coffees - The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
SCORE: 5
Warm 1,681 Clicks Pub: Jun 15, 15
Protein-Infused Coffees
The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
UK-based company ‘The Protein Works,’ has found a clever new way to combine your post-workout smoothie with your daily caffeine boost. By combining premium ‘Rocket Fuel’... [More]
Boosting Cognitive Teas - The Begutea Blends Antioxidants and Vitality to Increase Brain Function
SCORE: 6.6
This Quarter and Warm 529 Clicks Pub: Jul 8, 16
Boosting Cognitive Teas
The Begutea Blends Antioxidants and Vitality to Increase Brain Function
The Begutea is a specially blended mix of herbs and antioxidants designed to help improve brain function early in the morning. The tea contains natural ingredients and flavors to naturally stimulate... [More]
Activity-Encouraging Teas - Nudeytea's Tea Packets Pair Well with Health and Fitness Programs
SCORE: 5.2
Mild 663 Clicks Pub: Jul 16, 15
Activity-Encouraging Teas
Nudeytea's Tea Packets Pair Well with Health and Fitness Programs
Aside from taste, many people choose to drink specific tea packets for the many health benefits it can deliver. In order to emphasize the many good things that come with drinking a cup of tea,... [More]
Prenatal Iced Teas - Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
SCORE: 5.8
This Year and Mild 450 Clicks Pub: Nov 13, 15
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
While there are countless types of prenatal and postnatal supplements for women, Hey Mama! makes consuming these vital nutrients much more fun in the form of a unique line of iced tea for women. Hey... [More]
Weight Loss Tea Programs - This 100% Natural Detox Tea Range is Designed to Help You Lose Weight
SCORE: 4.8
Mild 1,135 Clicks Pub: Jul 10, 15
Weight Loss Tea Programs
This 100% Natural Detox Tea Range is Designed to Help You Lose Weight
While some turn to tea for a little bit of caffeine, others use detox tea programs to lose weight. Skinny Teatox offers 7, 14 and 28 day programs intended to promote good health. The product boast... [More]