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Lifestyle Refreshment

Brewed beverages become increasingly tailored to specific consumer needs

Implications - Already internalized as a daily ritual, coffee and tea beverages are increasingly being adapted to meet shifting consumer demands, helping brands become further ingrained in a consumer's lifestyle. Coffee and tea producers are tailoring their refreshing brews to support specific consumer needs and goals, aligning themselves to the humanization of brands movement by demonstrating care for the well-being of consumers.
Workshop Question - Are you creating a product or service that can be enjoyed by the average, everyday consumer?
Trend Themes
1. Functional Brews - As coffee and tea become more personalized and increasingly designed to meet specific consumer needs, there are opportunities to experiment with unique functional ingredients that can provide a morning energy boost, support weight loss, and enhance cognitive function.
2. Probiotic Infusion - Consumers can benefit from the dual effect of caffeine and probiotics, creating an opportunity for brands to create innovative new drinks infused with beneficial GanedenBC30 probiotics.
3. Tea-based Nutrition - Tea programs and their blend of natural ingredients such as ginseng, ginger, and antioxidants can be used to help people lose weight and support a healthy lifestyle, creating opportunities for tea-based nutrition brands.
Industry Implications
1. Functional Beverages - Companies that specialize in creating functional beverages, including coffee and tea blends, have the opportunity to create unique and health-focused products for consumers.
2. Personalized Nutrition - As consumers continue to prioritize personalized products that align with their health needs and lifestyles, there is an opportunity for personalized nutrition brands to create tailored products such as protein-infused coffees for fitness enthusiasts or prenatal iced tea for expectant mothers.
3. Disruptive Packaging - As lifestyle refreshment brands look to stand out on the crowded market shelves, there is an opportunity for disruptive packaging designs that can help products grab consumers' attention and communicate the brand's message effectively, such as Nudeytea's colorful and graphic offerings.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
153,315 Total Clicks
Date Range:
Jun 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Probiotic Coffee Beverages
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Rather than having to consume coffee and probiotics separately, this Jùs by Julie product preemptively combines both. For the creation of this cold brew coffee product, Jùs by Julie teamed up with... MORE
Protein-Infused Coffees
Protein-Infused Coffees
The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
UK-based company ‘The Protein Works,’ has found a clever new way to combine your post-workout smoothie with your daily caffeine boost. By combining premium ‘Rocket Fuel’... MORE
Boosting Cognitive Teas
Boosting Cognitive Teas
The Begutea Blends Antioxidants and Vitality to Increase Brain Function
The Begutea is a specially blended mix of herbs and antioxidants designed to help improve brain function early in the morning. The tea contains natural ingredients and flavors to naturally stimulate... MORE
Activity-Encouraging Teas
Activity-Encouraging Teas
Nudeytea's Tea Packets Pair Well with Health and Fitness Programs
Aside from taste, many people choose to drink specific tea packets for the many health benefits it can deliver. In order to emphasize the many good things that come with drinking a cup of tea,... MORE
Prenatal Iced Teas
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
While there are countless types of prenatal and postnatal supplements for women, Hey Mama! makes consuming these vital nutrients much more fun in the form of a unique line of iced tea for women. Hey... MORE
Weight Loss Tea Programs
Weight Loss Tea Programs
This 100% Natural Detox Tea Range is Designed to Help You Lose Weight
While some turn to tea for a little bit of caffeine, others use detox tea programs to lose weight. Skinny Teatox offers 7, 14 and 28 day programs intended to promote good health. The product boast... MORE

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