Culture of Comparison

Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small

Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, making apps more addictive and sticky.
SCORE: 6.2
This Quarter and Mild Top 6 Examples: 2,068 Total Clicks May 16 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMobile
Competitive Sporting Apps - The FanZcall App for Sports Fans Helps Make Game-Time Predictions
SCORE: 7.1
This Year and Warm 391 Clicks Pub: Jun 23, 16
Competitive Sporting Apps
The FanZcall App for Sports Fans Helps Make Game-Time Predictions
‘FanZcall Interactive Sports’ is a new app for sports fans that was created to enhance the MLB viewing experience with a bit of friendly competition. In order to make the experience of... [More]
Rewarding Pedometer Apps - 'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency
SCORE: 7.1
This Year and Mild 851 Clicks Pub: May 6, 16
Rewarding Pedometer Apps
'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency
‘Sweatcoin’ is the name of a new app that uses an incentive system in order to motivate people to become fit—for every 1,000 steps taken, users will earn one Sweatcoin, which can be... [More]
Incentivized Household Chore Apps - The OurHome App Rewards Family Members for Doing Various Chores
SCORE: 6.5
This Quarter and Mild 390 Clicks Pub: Jul 6, 16
Incentivized Household Chore Apps
The OurHome App Rewards Family Members for Doing Various Chores
OurHome is a task management app with a gamified twist. While there are plenty of apps designed to help families manage common household chores, it can be difficult to get each family member to... [More]
Gamified Kitchen Cleanup Apps - The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean
SCORE: 6
This Quarter and Mild 258 Clicks Pub: Jul 6, 16
Gamified Kitchen Cleanup Apps
The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean
A new web-based app called ‘Who Made Coffee’ has been created to combat the issue of scummy coffee pots and sticky microwave spills in the office kitchen. Instead of relying on passive-... [More]
Gamified Distracted Driving Apps - The 'ten&two' App Rewards Drivers for Not Checking Their Phone
SCORE: 4.7
This Quarter and Mild 88 Clicks Pub: Jul 6, 16
Gamified Distracted Driving Apps
The 'ten&two' App Rewards Drivers for Not Checking Their Phone
Earlier this year, Katrina Heschel presented her idea for a driver safety app called ‘ten&two’ at a Protohack Vancouver Event. Using the concept of gamification and tangible rewards,... [More]
Gamified Motivation Apps - Proof! Lets Users Complete Goals While Competing with Peers
SCORE: 4.8
This Quarter and Untested 90 Clicks Pub: Jul 6, 16
Gamified Motivation Apps
Proof! Lets Users Complete Goals While Competing with Peers
Proof! is a gamified motivation app that is designed to help users achieve and surpass their personal goals. In addition to tracking one’s progress during feats like fitness, productivity or... [More]