Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats

By: Laura McQuarrie - Jan 29, 2015
References: itunes.apple & creativeguerrillamarketing
In order to introduce its new cabins in Asia, Air France set up a unique airline marketing stunt at the boarding gates, which would pit travelers against one another for a chance to earn themselves an upgrade.

The Upgrade Challenge took the form of a mobile game that took place over the course of 15 minutes. The challenge was a game of Cloud Slicer, which was easy enough for people of all ages to play on mobile tablets. During this time, the leaders of the mini competition were projected on digital dashboards, making this the only time people would wish for more time in the waiting area. The people with the highest scores were automatically upgraded to the airline's new business cabins, featuring a roomy space to sprawl out during a flight.