PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 5.4
This Year and Mild Top 4 Examples: 3,977 Total Clicks Date Range: Mar 13 - Apr 14
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The rise of digital currency evolves behaviour for brands and consumers
Implications - Digital currency is gaining more momentum with consumers retailers and brands. It is being embraced by consumers and brands alike for its decentralized nature and international appeal. As application continues to ramp up, solutions that aid the use of currencies like Bitcoin or Ripple are expanding the virtual currency into the real world for further adoption and acceptance. [More]
Score: 4.7
This Year and Warm Top 4 Examples: 4,664 Total Clicks Date Range: Aug 12 - Oct 13
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Credit-crunched consumers turn to automatic means of ensuring a good deal
Implications - Automating the process of bargain shopping, apps and browser add-ons that price-check for the consumer make the online market more competitive than ever. Taking out the guesswork and catering to a more tech-savvy shopping market, this shift not only makes online shopping a more attractive option based on price, but also in terms of convenience as well. [More]
Score: 6.4
This Year and Hot Top 4 Examples: 12,596 Total Clicks Date Range: Apr 12 - Oct 13
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Social media influences e-commerce in a way that encourages community buying
Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 18,128 Total Clicks Date Range: Aug 12 - Aug 13
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Membership services targeted directly and explicitly to one gender
Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 19,072 Total Clicks Date Range: Jun 12 - Aug 13
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A shift from exclusivity memberships to those delivering day-to-day products
Implications - Marking an emphasis on memberships as a means to achieving a more convenient lifestyle, more and more subscription memberships are focusing on delivering everyday goods like shaving tools or ties. Reflecting a shift toward more function-focused products and services, these subscription memberships are on the rise. [More]
Trend Hunter Services
Score: 4.4
This Year and Warm Top 4 Examples: 9,507 Total Clicks Date Range: Dec 11 - Aug 13
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Memberships to food services reflect a desire for culinary convenience
Implications - Memberships to food subscription services are catered towards those with busy lifestyles along with discerning tastes when it comes to cuisine. The popularity of these services, as well as the niche products that they deliver, speaks to consumers who wish for convenience as well as an air of exclusivity, a combination that could provide a valuable opportunity for businesses in a variety of industries. [More]
Score: 5.5
Warm Top 4 Examples: 8,275 Total Clicks Date Range: Jul 11 - Feb 13
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Goods are now being crowd financed via niche online communities
Implications - With the popularity of crowdfunding platforms such as Kickstarter and RocketHub growing fast, these virtual marketplaces have had an enormous impact on entrepreneurialism, consumerism and the way we think about business as a whole. Consumers are now eager to become more involved with the companies they purchase their goods from. [More]
Score: 4.5
Warm Top 4 Examples: 9,653 Total Clicks Date Range: Nov 11 - Feb 13
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Businesses are providing more convenient ways for consumers to donate
Implications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it. [More]
Score: 5.6
Warm Top 4 Examples: 90,775 Total Clicks Date Range: Mar 11 - Feb 13
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Eastern influence is permeating North American product design & packaging
Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities. [More]
Score: 3.8
Warm Top 4 Examples: 13,915 Total Clicks Date Range: Aug 11 - Jul 12
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The next generation of buying and selling homes
Implications - For home-owners and prospective buyers, the real estate landscape has changed rapidly over the years to offer an experience unlike any other. While traditional channels, such as printed real estate listings, still exist, consumers are increasingly looking for other ways to find their dream homes. Modern developments in the real estate world include matchmaking sites, personalized home tours and philanthropic realtors that donate a portion of their commissions to local charities, all of which are causing waves in the way real estate is bought and sold. [More]