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Score: 5.2
This Month and Mild Top 6 Examples: 1,936 Total Clicks Date Range: Jan 16 - Aug 16
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Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 7
This Month and Warm Top 6 Examples: 6,587 Total Clicks Date Range: Jan 16 - Aug 16
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Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
Score: 6.4
This Quarter and Warm Top 6 Examples: 1,847 Total Clicks Date Range: May 16 - Jul 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, making apps more addictive and sticky. [More]
Score: 5.6
This Quarter and Mild Top 5 Examples: 4,588 Total Clicks Date Range: Sep 15 - Jun 16
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Turn-key delivery services offer consumers breakfast & coffee conveniently
Implications - Delivery services have been rapidly gaining steam with the rise of offerings available such as UberEATS. Consumers are now turning to easy-to-order services that allow them to get what they need in the morning without having to take time for extra stops or waiting in long lines. Delivery is no longer just an option for lunch or dinner. [More]
Score: 6.3
This Quarter and Warm Top 3 Examples: 1,051 Total Clicks Date Range: Jun 16 - Jun 16
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China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 4,802 Total Clicks Date Range: Apr 15 - Aug 16
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Regional marijuana legalization opens the door for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Score: 8.4
This Year and V. Hot Top 5 Examples: 18,919 Total Clicks Date Range: Jul 14 - May 16
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Consumers are enticed by service-driven members-only retail concepts
Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience. [More]
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Score: 7.9
This Year and Hot Top 6 Examples: 15,105 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 4
This Year and Mild Top 4 Examples: 966 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 1,227 Total Clicks Date Range: Mar 16 - Mar 16
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Automotive start-ups seek to offer more intelligent solutions
Implications - Automotive start-ups are pushing the envelope when it comes to developing new products and vehicles, especially in the autonomous car market. In addition to competing with established brands for the self-driving car, these start-ups are focusing on ensuring the features and services surrounding vehicle ownership are more integrated and intelligent. Consumers desire an unobtrusive relationship with their technology, resulting in more cognitive technology. [More]