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Score: 5.9
This Month and Mild Top 4 Examples: 1,868 Total Clicks Date Range: Mar 14 - Aug 15
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Targeting business travelers, airlines cater to on-the-go worker needs
Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 1,721 Total Clicks Date Range: Apr 15 - Jun 15
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Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,375 Total Clicks Date Range: Mar 15 - Jun 15
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Payment services partner with other brands and retailers for consumer allure
Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden. [More]
Score: 5.7
This Quarter and Warm Top 4 Examples: 2,874 Total Clicks Date Range: Aug 14 - Jun 15
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Food companies team up with well-known brands for unique delivery services
Implications - Seeking to streamline the delivery process, food establishments are collaborating with well-known brands and distribution companies to heighten both efficiency and experience. Allowing consumers to order meals through popular rideshare programs and even search engines, food brands are not only seeking to make deliveries more convenient, but also add an element of intrigue and novelty to the overall experience. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 8,715 Total Clicks Date Range: Mar 13 - May 15
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Companies offer parents convenient activities via subscription services
Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper. [More]
Trend Hunter Services
Score: 6.4
This Year and Warm Top 4 Examples: 3,711 Total Clicks Date Range: Jan 15 - May 15
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Businesses turn to digital developers to streamline the buying process
Implications - Given the rate at which e-commerce businesses have the potential to scale, marketplaces are seeking smarter buying and selling processes in order to increase sales and reduce the margin for error. Additionally, time-strapped buyers are able to efficiently manage their data and inventory while on-the-go or with limited access to traditional office space. [More]
Score: 6
This Year and Warm Top 4 Examples: 4,967 Total Clicks Date Range: Mar 14 - Apr 15
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Crowdlending sites help give a voice to niche enterprises and causes
Implications - Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can gain momentum. Raising funds and support for everything from wine projects to restaurant communities and writer initiatives, consumers are utilizing the power of social funding to expose mainstream audiences to more unique enterprises. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 20,676 Total Clicks Date Range: Jan 15 - Jan 15
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3D printing is beginning to emerge into the commercial marketplace
Implications - 3D printing offers much to the design world by way of greater precision, affordable manufacturing and efficient delivery. When it comes to designing and furnishing their homes, consumers are relishing in the possibilities of bespoke construction. Using 3D printed technology, brands are able to take advantage of an exciting design climate by offering experiential, functional pieces that work with consumers' specific aesthetic preferences. This shift not only signifies opportunity for design brands, but more importantly, an increasing consumer demand for affordable, customized goods. [More]
Score: 8.4
This Year and V. Hot Top 4 Examples: 83,796 Total Clicks Date Range: Jul 14 - Jan 15
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Services for 3D printing usher in a new era for maker culture
Implications - While 3D printing previously required expensive equipment, new publicly available services that allow for outsourcing are on the rise. As maker culture gains more momentum, the need for brands to become involved in delivering customization and new technology options is being expected by consumers. [More]
Score: 6.9
This Year and Hot Top 4 Examples: 4,203 Total Clicks Date Range: Jul 13 - May 15
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Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]