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Score: 4.6
This Month and Mild Top 4 Examples: 839 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 932 Total Clicks Date Range: Mar 16 - Mar 16
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Automotive start-ups seek to offer more intelligent solutions
Implications - Automotive start-ups are pushing the envelope when it comes to developing new products and vehicles, especially in the autonomous car market. In addition to competing with established brands for the self-driving car, these start-ups are focusing on ensuring the features and services surrounding vehicle ownership are more integrated and intelligent. Consumers desire an unobtrusive relationship with their technology, resulting in more cognitive technology. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 10,092 Total Clicks Date Range: May 15 - Mar 16
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Clothing libraries offer consumers a sustainable fashion solution
Implications - As consumers look for ways to live more simply, many are embracing new models of sharing and trading clothes inspired by the peer-to-peer economy. Often requiring membership and serving as a catalyst for community, such shareable fashion platforms speak to the new experience of personal style in the Instagram-era as something that's continually evolving. In addition to showcasing the far-reaching influence of the sharing economy, this shift highlights the new ways of accumulating products that extends past traditional retailer-to-consumer models. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 3,866 Total Clicks Date Range: Apr 14 - Nov 15
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Business tech tools enable immersive content displays for greater enagement
Implications - Business presentations are moving away from one-dimensional presentations towards immersive, tech-enabled projections. Displaying content in an engaging, virtual manner suits the techification of society. More specifically, this approach is best for the Millennial generation, which appreciates all things augmented. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 1,114 Total Clicks Date Range: May 15 - Nov 15
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Phone plan offers incorporate unconventional services for multifaceted needs
Implications - As mobile devices continue to expand into numerous tech categories, service providers are reacting with a shift away from conventional plans. In its place are more creative, atypical programs that incorporate multiple end user wants and needs. This aligns well with today's consumer who tends to prefer hyper-tailored, customized options. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 3,749 Total Clicks Date Range: Mar 15 - Nov 15
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Retailers leverage big data to make informed business decisions
Implications - As the gap between the physical and digital continues to narrow, retailers are turning to big data to make decisions concerning brick-and-mortar stores. Platforms that synthesize consumers' behavior online and on their mobile devices offer unique insight that can translate into the physical realm, allowing businesses the chance to not only make informed decisions, but also predict the future needs of consumers. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 3,136 Total Clicks Date Range: Oct 15 - Dec 15
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Fragrance brands embrace unusual smells amid competitive markets
Implications - Obscure scents are being adopted by fragrance brands looking to stand out online and in-store. As competition intensifies in markets flooded with the latest consumer services and products, increasingly unusual routes are being used to attract attention. This speaks to the longstanding significance of shock value, which continues to spark public interest. [More]
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Score: 5.4
This Year and Warm Top 4 Examples: 4,496 Total Clicks Date Range: May 15 - Nov 15
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Perfume brands recognize shifting gender roles with unisex fragrances
Implications - Greater global recognition of shifting gender roles has bled into the fragrance industry, which is now releasing androgynous products. Gender-blurring ventures fit into today's pop cultural portrayals of shifting male and female characteristics. Modern consumers appreciate branded contributions to this narrative as it pairs purchasing decisions with shifts in outlooks. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 2,672 Total Clicks Date Range: Mar 15 - Nov 15
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Millennial consumers seek live feedback at every stage of the ideation process
Implications - Understanding that millennials are a generation that appreciates feedback, many apps and services aim to provide real-time assessment. Both on an individual and team level, products that offer forms of live, crowsourced evaluation demonstrate the way ideation, business and entrepreneurship are evolving to be more collaborative. [More]
Score: 3.9
This Year and Mild Top 4 Examples: 1,540 Total Clicks Date Range: Nov 14 - Oct 15
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Two-step verification minimizes threat potential
Implications - While many consumers are favoring streamlined verification methods, others are leaning toward two-factor authentication to enhance security. These multi-step processes rely on extra data, personalization and even biometric measures to provide greater protection and minimize potential for attack. This shift indicates that, in this modern age, information is considered the most sensitive currency, and consumers and businesses alike are willing to take extra precaution to avoid leakage. [More]