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Score: 7.2
Recent and Warm Top 4 Examples: 7,972 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 8.2
Recent and V. Hot Top 4 Examples: 20,635 Total Clicks Date Range: May 12 - Oct 14
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Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Score: 8.6
This Week and Hot Top 3 Examples: 7,410 Total Clicks Date Range: Sep 14 - Oct 14
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A desire for efficiency has entrepreneurs adopting digital branding assistance
Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal. [More]
Score: 7.7
This Week and Warm Top 4 Examples: 4,017 Total Clicks Date Range: May 13 - Oct 14
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Seeking social involvement, entrepreneurs turn to community retail enterprises
Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments. [More]
Score: 5
This Year and Mild Top 4 Examples: 4,268 Total Clicks Date Range: Mar 13 - Apr 14
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The rise of digital currency evolves behaviour for brands and consumers
Implications - Digital currency is gaining more momentum with consumers, retailers and brands. It is being embraced by consumers and brands alike for its decentralized nature and international appeal. As application continues to ramp up, solutions that aid the use of currencies like Bitcoin or Ripple are expanding the virtual currency into the real world for further adoption and acceptance. [More]
Trend Hunter Services
Score: 4.4
Warm Top 4 Examples: 5,160 Total Clicks Date Range: Aug 12 - Oct 13
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Credit-crunched consumers turn to automatic means of ensuring a good deal
Implications - Automating the process of bargain shopping, apps and browser add-ons that price-check for the consumer make the online market more competitive than ever. Taking out the guesswork and catering to a more tech-savvy shopping market, this shift not only makes online shopping a more attractive option based on price, but also in terms of convenience as well. [More]
Score: 6.1
Hot Top 4 Examples: 13,965 Total Clicks Date Range: Apr 12 - Oct 13
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Social media influences e-commerce in a way that encourages community buying
Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity. [More]
Score: 5.7
Warm Top 4 Examples: 21,319 Total Clicks Date Range: Aug 12 - Aug 13
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Membership services targeted directly and explicitly to one gender
Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way. [More]
Score: 5.9
Warm Top 4 Examples: 21,087 Total Clicks Date Range: Jun 12 - Aug 13
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A shift from exclusivity memberships to those delivering day-to-day products
Implications - Marking an emphasis on memberships as a means to achieving a more convenient lifestyle, more and more subscription memberships are focusing on delivering everyday goods like shaving tools or ties. Reflecting a shift toward more function-focused products and services, these subscription memberships are on the rise. [More]
Score: 4.2
Warm Top 4 Examples: 11,997 Total Clicks Date Range: Dec 11 - Aug 13
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Memberships to food services reflect a desire for culinary convenience
Implications - Memberships to food subscription services are catered towards those with busy lifestyles along with discerning tastes when it comes to cuisine. The popularity of these services, as well as the niche products that they deliver, speaks to consumers who wish for convenience as well as an air of exclusivity, a combination that could provide a valuable opportunity for businesses in a variety of industries. [More]