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Score: 6.1
This Quarter and Warm Top 4 Examples: 3,510 Total Clicks Date Range: Apr 14 - Nov 15
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Business tech tools enable immersive content displays for greater enagement
Implications - Business presentations are moving away from one-dimensional presentations towards immersive, tech-enabled projections. Displaying content in an engaging, virtual manner suits the techification of society. More specifically, this approach is best for the Millennial generation, which appreciates all things augmented. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 949 Total Clicks Date Range: May 15 - Nov 15
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Phone plan offers incorporate unconventional services for multifaceted needs
Implications - As mobile devices continue to expand into numerous tech categories, service providers are reacting with a shift away from conventional plans. In its place are more creative, atypical programs that incorporate multiple end user wants and needs. This aligns well with today's consumer who tends to prefer hyper-tailored, customized options. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 2,845 Total Clicks Date Range: Mar 15 - Nov 15
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Retailers leverage big data to make informed business decisions
Implications - As the gap between the physical and digital continues to narrow, retailers are turning to big data to make decisions concerning brick-and-mortar stores. Platforms that synthesize consumers' behavior online and on their mobile devices offer unique insight that can translate into the physical realm, allowing businesses the chance to not only make informed decisions, but also predict the future needs of consumers. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 2,647 Total Clicks Date Range: Jul 15 - Nov 15
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Fragrance brands embrace unusual smells amid competitive markets
Implications - Obscure scents are being adopted by fragrance brands looking to stand out online and in-store. As competition intensifies in markets flooded with the latest consumer services and products, increasingly unusual routes are being used to attract attention. This speaks to the longstanding significance of shock value, which continues to spark public interest. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 4,239 Total Clicks Date Range: May 15 - Nov 15
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Perfume brands recognize shifting gender roles with unisex fragrances
Implications - Greater global recognition of shifting gender roles has bled into the fragrance industry, which is now releasing androgynous products. Gender-blurring ventures fit into today's pop cultural portrayals of shifting male and female characteristics. Modern consumers appreciate branded contributions to this narrative as it pairs purchasing decisions with shifts in outlooks. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 2,430 Total Clicks Date Range: Mar 15 - Nov 15
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Millennial consumers seek live feedback at every stage of the ideation process
Implications - Understanding that millennials are a generation that appreciates feedback, many apps and services aim to provide real-time assessment. Both on an individual and team level, products that offer forms of live, crowsourced evaluation demonstrate the way ideation, business and entrepreneurship are evolving to be more collaborative. [More]
Score: 4.3
This Year and Mild Top 4 Examples: 1,484 Total Clicks Date Range: Nov 14 - Oct 15
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Two-step verification minimizes threat potential
Implications - While many consumers are favoring streamlined verification methods, others are leaning toward two-factor authentication to enhance security. These multi-step processes rely on extra data, personalization and even biometric measures to provide greater protection and minimize potential for attack. This shift indicates that, in this modern age, information is considered the most sensitive currency, and consumers and businesses alike are willing to take extra precaution to avoid leakage. [More]
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Score: 6.3
This Year and Warm Top 4 Examples: 3,084 Total Clicks Date Range: Feb 14 - Sep 15
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Unusual products for rent contribute to the prevalence of the share economy
Implications - The pervasiveness of the share economy is being reinforced by spikes in particularly unusual products and services being offered. Catering to niche consumer needs and wants bolsters this influential commercial sector, which has the potential to revolutionize the provision of more obscure offerings. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 2,984 Total Clicks Date Range: Mar 14 - Aug 15
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Targeting business travelers, airlines cater to on-the-go worker needs
Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 4,121 Total Clicks Date Range: Apr 15 - Oct 15
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Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]