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Score: 6
This Quarter and Mild Top 6 Examples: 3,192 Total Clicks Date Range: Apr 15 - Oct 16
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Technology gives millennials freedom to work to their own schedules
Implications - New applications of technology streamline the organization of shiftwork for both employees and employers, letting millennials work retail and service gigs on their own schedules and giving businesses a bigger pool of prospective employees. This progression reflects the urban Millennial's desire for connected part-time work that allows them to freely experience their cities while still earning a salary. [More]
Score: 5.8
This Quarter and Mild Top 6 Examples: 3,303 Total Clicks Date Range: Mar 16 - Oct 16
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Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 6.5
This Year and Warm Top 6 Examples: 8,931 Total Clicks Date Range: Jan 16 - Aug 16
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Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
Score: 6
This Year and Warm Top 5 Examples: 2,213 Total Clicks Date Range: Jan 15 - Aug 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement. [More]
Score: 5.2
This Year and Mild Top 5 Examples: 5,475 Total Clicks Date Range: Sep 15 - Jun 16
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Turn-key delivery services offer consumers breakfast & coffee conveniently
Implications - Delivery services have been rapidly gaining steam with the rise of offerings available such as UberEATS. Consumers are now turning to easy-to-order services that allow them to get what they need in the morning without having to take time for extra stops or waiting in long lines. Delivery is no longer just an option for lunch or dinner. [More]
Score: 7.2
This Quarter and Warm Top 5 Examples: 4,980 Total Clicks Date Range: Mar 16 - Sep 16
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China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - China has a unique perspective when in comes to VR. As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. [More]
Score: 7
This Year and Warm Top 6 Examples: 5,726 Total Clicks Date Range: Apr 15 - Aug 16
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Regional marijuana legalization opens the door for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Trend Hunter Services
Score: 7.6
This Year and Hot Top 6 Examples: 24,686 Total Clicks Date Range: Jul 14 - May 16
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Consumers are enticed by service-driven members-only retail concepts
Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience. [More]
Score: 7.4
This Year and Hot Top 6 Examples: 17,052 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 4.6
This Year and Mild Top 6 Examples: 1,434 Total Clicks Date Range: May 15 - Aug 16
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Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]