To help consumers feel inspired on a daily basis, the Shine app is a digital platform that sends users self-fulfillment messages and tips each day. The texts are designed to help consumers put themselves in a positive mindset so they can tackle tasks, stresses and mundane events a bit more effortlessly. The platform helps to change the attitude of consumers so that they feel more inspired and positive, and therefore better equipped to take on their day.
Shine is a pre-programmed service that sends a message each morning at 8:30 AM. Users can select to receive either a motivational saying or be prompted with what the platform calls 'tactical action.' The second option features an action-provoking statement along with a motivational GIF. Users can also respond to the texts to ask questions for further clarification.
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