The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality

By: Jana Pijak - Jan 19, 2015
References: youtube & slate
This Pizza Hut Old World ad is both humorous and incredibly authentic. The marketing campaign is captured in Italy and features an elderly cast who give their two cents on the fast food brand's signature recipes.

Enlisting the help of Italian pizza experts--a group of elderly couples who have tasted authentic pies their whole life--the Pizza Hut Old World ad results in plenty of unscripted laughs and a surprisingly positive reaction from a cast who is not so accustomed to change.

In addition to judging Pizza Hut's recipes, this commercial's senior cast also takes a listen to dubstep, a music genre popular among American youth. While they appear satisfied with their pizza, the cast seems less than impressed with Pizza Hut's taste in music.