The Owl Fitness Tracker is Designed to Turn Exercise into a Game

By: Katherine Pendrill - Jun 16, 2016
References: kickstarter & digitaltrends
'Owl' is a Kickstarter-funded fitness band and accompanying app that helps children stay active by turning exercise into a game. In recent years, there has been a growing push to use technology as a way to keep children active. This app gamifies exercise in order to keep children engaged and entertained.

Owl is a fitness tracker and app that gives children a platform to set activity goals such as counting their steps. When they reach their goal, kids earn virtual points that can be used to buy food for their owl.The more consistently the child exercises, the happier the virtual owl will become. The idea is to use the concept of the virtual pet as an incentive that will encourage children to develop healthy lifestyle habits.

By turning exercise into a game that children can relate to, Owl gives parents a new tool for keeping kids active.