The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad

By: Katherine Pendrill - Jul 25, 2016
References: youtube & adweek
The latest video for Nike Training's 'Inner Strength' series stars an inspiring female weightlifter and Olympic-hopeful named Amna Al Haddad. While a number of activewear brands are making greater efforts to showcase female athletes, Nike is going even further by profiling athletes who are truly breaking down barriers in the world of sports.

In the ad, Al Haddad reflects on her career as a Muslim woman competing in a male-dominated sport. As she lifts and drops impressive weights, Al Haddad explains the spiritual side of weightlifting and what initially drew her to the sport. Al Haddad also discusses what others -- especially Muslim women -- can learn from her story.

By shinning the spotlight on a Hijabi athlete, Nike helps to breaks down stereotypes about gender and faith in sports. As Al Haddad herself explains in the ad, "I'm someone who broke a lot of barriers for Muslim women."