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Top 100 Marketing Trends in August

From Patriotic Mobile Showrooms to Branded Hospital Rooms

— August 28, 2016 — Marketing
Some of the most standout August 2016 marketing ideas include brands taking over an unexpected space, or taking to the road in order to share fun experiences with as many consumers as possible while they are out and about during the summer months.

The most noteworthy takeovers include IKEA Canada outfitting hospital rooms with furnishings and decor to make the clinical environment feel more like home and trains in Tokyo that have been dressed with a sports theme to support Team Japan at the Rio Olympics.

Mobile tours are also an effective way for a brand to take an immersive experience on the road. Pureology and the Warner Leisure hotel group are respectively offering offering hair color consultations and adult-only boozy ice cream treats to those who come across their roving trucks this summer.
6.8
Score
Popularity
Activity
Freshness
97
Unofficial Rainbow Drink Menus
Unofficial Rainbow Drink Menus
Starbucks Recently Revealed the Recipes for Its Rainbow Drinks
<
96
Social Film Festivals
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
<
95
Faux Porcelain Dessert Pots
Faux Porcelain Dessert Pots
ELAL Airlines' Ice Cream Pots are Made from Paper and Aluminum
<
94
Running Track Trains
Running Track Trains
This Themed Tokyo Train Celebrates the Japanese Team at the Olympics
<
93
Smart Beer Cups
Smart Beer Cups
'Glassify' Offers Customers Discounts with Use and Collects Big Data
<
92
Anime Game Business Stops
Anime Game Business Stops
The Pokémon Go Lure Modules Have Potential to Increase Customer Traffic
<
91
Painting-Shaped Bouquets
Painting-Shaped Bouquets
This Floral Artwork Promotes a Still Life and a Flower Business
<
90
Branded Disney Dumplings
Branded Disney Dumplings
These Dim Sum Rolls By Crystal Lotus are Shaped Like Cartoon Characters
<
89
Hispanic Oral Hygiene Campaigns
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
<
88
Fan-Designed Obstacle Courses
Fan-Designed Obstacle Courses
Tough Mudder's Next Obstacle Will Be Designed by Fans of the Course
<
87
Fast Food Home Delivery
Fast Food Home Delivery
McDonald's is Now Offering McDelivery in New Zealand
<
86
English Dessert Packaging
English Dessert Packaging
These Desserts are Adorned with Stereotypical British Illustrations
<
85
Crowdsourced Car Advertisements
Crowdsourced Car Advertisements
StickerRide Lets Users Earn Money by Posting Ads on Their Cars
<
84
Charitable Promotion Pranks
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
<
83
Political Cartoon Geofilters
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
<
82
Underground Art Tours
Underground Art Tours
'The Art Tube Map' is the TfL's Guide to Art in the Subways of London
<
81
Ad-Free Culinary Magazines
Ad-Free Culinary Magazines
Cuisine Solutions Presents 'Sous-Vide,' an Ad-Free Culinary Publication
<
80
Athletic Female Empowerment Ads
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
<
79
Spontaneous Soda Ads
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
<
78
Twerking Drink Mixing Ads
Twerking Drink Mixing Ads
Semtex's 'Twerk Shaker' Commercial Revolutionizes How Drinks are Made
<
77
Social Media Insurance Tips
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
<
76
Gamified Cycling Stunts
Gamified Cycling Stunts
TfL's 'Time to Cycle' Initiative Encourages the Public to Begin Biking
<
75
Charitable Honey Skincare
Charitable Honey Skincare
These Skincare Products are Organic and Good for the Environment
<
74
Ultra-Fluffy Buttermilk Pancakes
Ultra-Fluffy Buttermilk Pancakes
Denny's New Buttermilk Pancake Recipe is Tastier Than Ever Before
<
73
Satirical Fast Fashion Commercials
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
<
72
Kiss-Sending Campaigns
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
<
71
Hair Consultation Trucks
Hair Consultation Trucks
Pureology's Roadshow Shares Complimentary Consultations and Samples
<
70
Coffee Brand Film Clubs
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
<
69
Dog Bowl Pools
Dog Bowl Pools
Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
<
68
Romantic Cat Food Ads
Romantic Cat Food Ads
This Sheba Cat Food Commercial Shows Just How Devoted Its Pet Owners Are
<
67
Cooling Soda-Branded Bags
Cooling Soda-Branded Bags
These Herschel Bags Feature Coca-Cola Prints and an Insulated Liner
<
66
Color-In Magazine Covers
Color-In Magazine Covers
Faith Today's Summer Magazine Cover Design Encourages Creativity
<
65
All-Emoji Resturant Menus
All-Emoji Resturant Menus
The Little Yellow Door's Menu is Written Entirely in Emojis
<
64
Airport-Inspired Shops
Airport-Inspired Shops
'The Clearport' Turns Terminals and Security Lines into Positive Designs
<
63
Bird-Shaped Sunscreen Dispensers
Bird-Shaped Sunscreen Dispensers
This Remote-Controlled Robotic Bird Provides Nivea Sun Protection
<
62
Rewarding Bar Beacons
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
<
61
All-Natural Halal Cosmetics
All-Natural Halal Cosmetics
Amara Cosmetics Caters to Muslim Consumers Looking for Natural Makeup
<
60
Playful Ball Invitations
Playful Ball Invitations
This Save the Date for SFMOMA's Modern Ball Features an Actual Ball
<
59
Uncanny Earphone Packaging
Uncanny Earphone Packaging
'Vibes' Packaging Encourages The User to Express Their Individuality
<
58
Editorial-Style Cereal Branding
Editorial-Style Cereal Branding
Kashi's New Cereal Box Designs Involve the Use of Storytelling
<
57
Cheeky Tourism Campaigns
Cheeky Tourism Campaigns
Bowen Island Urges People to "Tell Your Friends It's Awful Here"
<
56
Fan Photography Projects
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
<
55
Whimsical 3D-Printed Figurines
Whimsical 3D-Printed Figurines
IKEA Now Offers Quirky Figures That Can Be Printed at Home
<
54
Filmic Bee Hotels
Filmic Bee Hotels
This Bee Home is Designed After Wes Anderson's Grand Budapest Hotel
<
53
Old-School Mac Emojis
Old-School Mac Emojis
Apple's 'Classic Mac' Emojis Bring Back iMac Imagery
<
52
Candy-Coated Popcorn
Candy-Coated Popcorn
Retro Corn Combines Candy and Popcorn for Snacking
<
51
VR Burger Releases
VR Burger Releases
Jack in the Box's Brewhouse Burger Augmented Reality Puts Patrons Inside a Bar
<
50
Conveniently Canned Wines
Conveniently Canned Wines
Lila Wines are a Beach-Friendly Option for Wine Drinkers
<
49
Boozy Ice Cream Tours
Boozy Ice Cream Tours
This Hotel Group is Serving Up Adult-Only Ice Creams
<
48
Branded Food Festivals
Branded Food Festivals
Online Food Order and Delivery Service Just Eat Launched Its Own Food Fest
<
47
Dance-Encouraging Installations
Dance-Encouraging Installations
This Dance Installation Cleverly Leads People to a Museum
<
46
Tropical Rum Packaging
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
<
45
Luxury Home Theaters
Luxury Home Theaters
IMAX is Offering to Build Private Luxury Theaters for Homes
<
44
Local Labeling Systems
Local Labeling Systems
'Localize' Uses Local Food Labels to Help Consumers Support Their Community
<
43
One-Click Logo Creators
One-Click Logo Creators
'Logo Shuffle' Lets Budding Businesses Build Logos in Seconds
<
42
Pizza-Themed Sofas
Pizza-Themed Sofas
The Pizza Boy Sofa is the Perfect Spot for Enjoying a Fresh Slice
<
41
Uniquely Named Beers
Uniquely Named Beers
This One-of-a-Kind India Pale Ale is Named 'Flesh & Blood'
<
40
Upside-Down Drink Cans
Upside-Down Drink Cans
Orangina's 'Upside-Down Can' Forces Consumers to Shake the Pulp Inside
<
39
Carnivorous Car Ads
Carnivorous Car Ads
These FIAT Ads Show That Cars Built for Nature Shouldn't Be Cute
<
38
Soviet Gastro Pub Branding
Soviet Gastro Pub Branding
The Albatros Brand Identity References Russian Nostalgia
<
37
Product Use Flowcharts
Product Use Flowcharts
These IKEA Ads Show Consumers the Value of What It Has to Offer
<
36
Co-Branded Hypercars
Co-Branded Hypercars
Aston Martin and Red Bull are Making the World's Fastest Production Vehicle
<
35
In-Store Mood Board Ads
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
<
34
Colorful Condiment Jars
Colorful Condiment Jars
These Sweet and Savory Condiments are Made with a Unique Ingredient
<
33
Vivid Vegetable Snack Packaging
Vivid Vegetable Snack Packaging
This Chips Branding Reflects the Product's Nutritious Qualities
<
32
Selfie Coffee Cups
Selfie Coffee Cups
Lavazza Serves Special Coffee to People Waiting in Queue for Tickets
<
31
LEGO Fantasy Castles
LEGO Fantasy Castles
LEGO 's Newest Release is a Cinderella Castle Replica
<
30
Furniture Brand Food Trucks
Furniture Brand Food Trucks
The #TogetherWeEat Campaign Has a Truck That Serves Food from IKEA
<
29
Tropical Coconut Snack Packaging
Tropical Coconut Snack Packaging
The Imagery on These Packs is Inspired by Exotic Locations
<
28
Fashion Snapshot Campaigns
Fashion Snapshot Campaigns
This Mango Fashion Campaign Teases the Release of Print Campaigns
<
27
Connected Packaging Designs
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
<
26
Body-Positive Denim Ads
Body-Positive Denim Ads
'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
<
25
Glass Bubble Bath Bottles
Glass Bubble Bath Bottles
Lollia's Bubble Bath Products are Packaged with a Cork Like Wine
<
24
Ice Pack-Shaped Bottles
Ice Pack-Shaped Bottles
The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle
<
23
Jetpack Golf Carts
Jetpack Golf Carts
The Martin Jetpack 'BW-Air' is Tested by PGA Champion Bubba Watson
<
22
Branded Hospital Rooms
Branded Hospital Rooms
IKEA Canada Outfitted Mount Sinai with Stylish Hospital Furniture
<
21
Inspirational Superfood Packaging
Inspirational Superfood Packaging
TruVibe's Superfood Products are Packed to Motivate and Inspire
<
20
Interactive Appliance Stores
Interactive Appliance Stores
The 'Dyson Demo' London Concept Store Lets People Try Before They Buy
<
19
Geometric Beer Branding
Geometric Beer Branding
Peter Saville Created a Modern Packaging Design for 'Switch House' Beer
<
18
Elegant Agave Packaging
Elegant Agave Packaging
This Agave is Packaged in a Way That Reveals Its Healthy Qualities
<
17
Collage Fashion Campaigns
Collage Fashion Campaigns
The Ads for Chanel Fall 2016 are Creative Collages
<
16
Branded Wallpaper Deals
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
<
15
Virtual Vineyard Tours
Virtual Vineyard Tours
Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals
<
14
Luxe Eco-Friendly Packaging
Luxe Eco-Friendly Packaging
Louis Vuitton is a Getting a New Range of Saffron Luxury Packaging
<
13
Humorous Language Ads
Humorous Language Ads
These Ads Shows the Struggles Many Face in Learning to Speak English
<
12
Colorful Superfood Branding
Colorful Superfood Branding
These Superfoods Are Packaged With Youthful Designs
<
11
Job-Representing Products
Job-Representing Products
Dennis Chen Humorously Describes Jobs Using Well-known Brands
<
10
Tattoo Service Branding
Tattoo Service Branding
This Brand Identity Promotes a Lasering Tattoo Removal Service
<
9
Plant-Themed Skincare Packaging
Plant-Themed Skincare Packaging
This Translucent Packaging Reflects Spiezia's Organic Products
<
8
Viral Instagram Campaigns
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
<
7
Teleporting Pop-Ups
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
<
6
Satirical Award Show Campaigns
Satirical Award Show Campaigns
This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
<
5
Digital Dome Installations
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
<
4
Sustainable Coffee Carts
Sustainable Coffee Carts
'Nespresso on Wheels' Shares Nespresso Coffee Pods' Recycling Efforts
<
3
Pop-Up Studio Spaces
Pop-Up Studio Spaces
'Minima Moralia' Provides an Affordable Place for Artists to Work in London
<
2
Patriotic Mobile Showrooms
Patriotic Mobile Showrooms
Kit and Ace's Shipping Container Pop-Up Turned into an 'Eh Frame'
<
1
Naked Restaurant Events
Naked Restaurant Events
The Black Cat Eatery in Berlin Offered Discounts to Nude Patrons
<