From Patriotic Mobile Showrooms to Branded Hospital Rooms

By: Laura McQuarrie - Aug 28, 2016
Some of the most standout August 2016 marketing ideas include brands taking over an unexpected space, or taking to the road in order to share fun experiences with as many consumers as possible while they are out and about during the summer months.

The most noteworthy takeovers include IKEA Canada outfitting hospital rooms with furnishings and decor to make the clinical environment feel more like home and trains in Tokyo that have been dressed with a sports theme to support Team Japan at the Rio Olympics.

Mobile tours are also an effective way for a brand to take an immersive experience on the road. Pureology and the Warner Leisure hotel group are respectively offering offering hair color consultations and adult-only boozy ice cream treats to those who come across their roving trucks this summer.