Kashi's New Cereal Box Designs Involve the Use of Storytelling

By: Katherine Pendrill - Jul 18, 2016
References: prnewswire & foodnavigator-usa
In an effort to reinvigorate breakfast cereal sales, Kashi has created new cereal box designs that involve the use of editorial-style storytelling. Drawing on the idea that "good clean food deserves good clean design," Kashi's new cereal boxes represent a dramatic departure from traditional cereal branding.

Kashi's new packaging refresh involves keeping its signature white boxes, but changing the way text and images are presented to consumers. The new boxes feature more blank space on the front and sides for a clean, minimalist aesthetic. However, the biggest change to the brand's packaging is the inclusion of an editorial-style story on the back of the box. Similar to a magazine article, the text includes information about how the cereal was made and where the ingredients come from. The idea behind the new cereal box designs is to use storytelling to reinforce Kashi's commitment to creating the most nutritious products possible.