Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Conveniently Canned Wines

Lila Wines are a Beach-Friendly Option for Wine Drinkers

— July 18, 2016 — Lifestyle
If the local beach has a ban on glass, but a nice, chilled sauvignon blanc on the sand is too hard to pass up, Lila Wines' canned wine is the perfect solution. Beer drinkers no longer have a monopoly on beach alcohol, as the double serving cans make bringing wine to the beach easy.

Lila Wines' cans are slightly different from beer or soda cans. They are thicker and have an "increased internal coating" to handle the more delicate liquid, and every can is sealed by a "unique wine lid" to improve the mouthfeel straight from the can, according to Lila Wines' website. Despite these differences, the wine cans are still 100% recyclable.

As they say, "In vino veritas," but with the canned wine from Lila Wines, in cans there is truth.
Trend Themes
1. Canned Wine - There's an opportunity for companies to innovate and create their own canned wine product, catering to convenience-focused consumers who enjoy making the most of outdoor occasions.
2. Beach-friendly Alcohol - Wine producers and beverage companies can craft ready-to-drink products that are beach-friendly, considering the growing concern over glassware at public beaches and parks.
3. Innovative Packaging for Beverages - Innovators in the beverage industry can explore new packaging options or enhancements to existing packaging formats to make transporting typically delicate liquids like wine to outdoor events easier and more convenient.
Industry Implications
1. Wine - Wineries and wine producers can capitalize on the market for portability and convenience by creating their own line of canned wine products that suit various occasions and consumer preferences.
2. Beverage - Beverage companies can broaden their offerings by introducing a new range of beach-friendly drinks to cater to a growing number of consumers who enjoy spending time outdoors.
3. Packaging - Companies in the packaging industry can focus on creating innovative and sustainable packaging solutions for wines and other beverages, with features such as increased durability and size customization, catering to the needs of different markets.
4.7
Score
Popularity
Activity
Freshness