The #TogetherWeEat Campaign Has a Truck That Serves Food from IKEA

By: Laura McQuarrie - Jul 7, 2016
References: ikea & delish
Just as IKEA has become a destination for affordable furniture pieces, the retail space has also become a place where consumers flock to enjoy iconic food from IKEA like Swedish meatballs and lingnonberry juice.

Now, IKEA is making it easier for people to get a taste of Swedish cuisine with a food truck that will be traveling across the United States as part of its #TogetherWeEat campaign. At this food truck, IKEA fans will be able to sample three types of meatballs, including a plant-based version that's served with avocado and vegan mayonnaise.

Over the past few years, IKEA has ramped up its food-focused offerings with in-store candy sections and branded event spaces for intimate dinner parties.