Just as IKEA has become a destination for affordable furniture pieces, the retail space has also become a place where consumers flock to enjoy iconic food from IKEA like Swedish meatballs and lingnonberry juice.
Now, IKEA is making it easier for people to get a taste of Swedish cuisine with a food truck that will be traveling across the United States as part of its #TogetherWeEat campaign. At this food truck, IKEA fans will be able to sample three types of meatballs, including a plant-based version that's served with avocado and vegan mayonnaise.
Over the past few years, IKEA has ramped up its food-focused offerings with in-store candy sections and branded event spaces for intimate dinner parties.
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