In collaboration with adverting agency DDB Germany, IKEA created a series of ads that depict flowcharts that show that just about anyone can benefit from its product use.
Each of the three ads show different items that potential buyers might question their need for, all of which are paired with a number of questions that lead consumers to the conclusion that they would be better off with IKEA. Included is a white bed frame, an orange couch and a charcoal barbecue.
With these ads, IKEA shows the versatility in product use that it offers, proving to consumers that even if their space doesn't quite suit the items in the images, the company most definitely has an alternative available that will better their homes.
Product Use Flowcharts
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Unconventional Object Ads
Fashion Designer Furniture Lines
Mysterious Home Furniture Ads
3D-Printed Urbanite Furniture