This Retail Packaging Innovation Turns Boxes into Connected Ones

By: Laura McQuarrie - Jul 13, 2016
References: digimarc & packagingdigest
The 'Digimarc Barcode' is a connected retail packaging innovation that is useful for engaging consumers, as well as assisting with its journey throughout the entire supply chain.

The packaging system embeds a digital watermark within a design's graphics, which means that there is no disruption to the visual elements of the package. The "imperceptible" barcodes on the box can be scanned to engage consumers with mobile content, such as additional nutritional information. As well as benefitting consumers, this smart packaging design makes it easier to track products for inventory management and improve the ease of point-of-sale scanning.

Digimarc Barcode's smart system sets a framework for the future of packaging that makes boxes that don't connect to mobile devices look archaic.