Orangina's 'Upside-Down Can' Forces Consumer to Shake the Pulp Inside

By: Laura McQuarrie - Jun 30, 2016
References: youtu.be & adweek
Orangina's new 'Upside-Down Can' design emphasizes the fact that its beverage products must be shaken in order to enhance the taste of its product.

The pulp in the carbonated citrus beverage needs to be mixed up and this has been an ongoing message that's been shared through many marketing initiatives from the brand. Now, Orangina has introduced a new type of can that seems to be missing an opening—the smooth-topped can simply needs to be flipped over in order for the pull tab to be removed for drinking. Since many consumers know not to shake cans because soda is typically packaged inside, the upside-down design forces people to think and act differently.

This inventive packaging solution developed for Orangina by Parisian agency BETC received a Silver Lion in Outdoor at Cannes.