Comical Culinary

Lighthearted cooking shows are a backlash to the rise of gourmand

Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
SCORE: 4.5
This Year and Untested Top 6 Examples: 1,179 Total Clicks Oct 15 - Aug 16
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Consumer Insight Topics: LifestyleFoodSocial Media
Vegan Rapper Cooking Shows - Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
SCORE: 5.9
This Year and Warm 677 Clicks Pub: Feb 27, 16
Vegan Rapper Cooking Shows
Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
Artist and rapper Waka Flocka recently teamed up with Munchies to provide consumers with a vegan-themed cooking show where the creative shares some of his favorite meat-free and dairy-free recipes.... [More]
Celebrity Cooking Shows - VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show
SCORE: 4
This Year and Mild 71 Clicks Pub: Aug 9, 16
Celebrity Cooking Shows
VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show
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Comedic Fast Food Ads - This Burger King Mockumentary Chronicles a Whopper Blackout
SCORE: 5.7
This Year and Untested 149 Clicks Pub: Jul 5, 16
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
With so many ad campaigns out there, it’s hard to make an impression on mass audience’s but Burger King’s newest ‘Whopper Blackout’ commercial breaks the mold in a... [More]
Wizardly Cooking Classes - Southern Season is Running Classes on Cooking Harry Potter Recipes
SCORE: 2.4
Untested 172 Clicks Pub: Oct 27, 15
Wizardly Cooking Classes
Southern Season is Running Classes on Cooking Harry Potter Recipes
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Celebrity-Driven Cooking Competitions - 'Star Plates' Pits Celebrities Against Professional Chefs
SCORE: 3.2
This Year and Untested 50 Clicks Pub: Aug 19, 16
Celebrity-Driven Cooking Competitions
'Star Plates' Pits Celebrities Against Professional Chefs
The Food Network recently announced the premier of a new show called ‘Star Plates’, which involves celebrities struggling to cook alongside professional chefs. Featuring famous faces... [More]
Latino Cooking Channels - El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
SCORE: 2.6
Untested 60 Clicks Pub: Oct 30, 15
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
El Guzzi is a YouTube channel run by a Latino social media star who says: “I’m just a regular guy who loves to create and make people smile.” This is evident as both food and humor... [More]